Breakthrough Academy Ultimate Hiring Funnel Series
So look - it is no secret that hiring is hard. Like really hard. Especially in our construction and trade industries. Labor shortages are a real thing, and yes, perhaps Millennials and Gen Z’ers aren't as gritty as older Generations may have been.
And also yes, the government has paid a bunch of people to stay at home for over a year-and-a-half leading to a super lethargic Workforce. We get it. But look, it is what it is and can’t do much about the above factors. What you can do though is build the best hiring funnel in your market…and that is exactly what the next six episodes are going to be all about.
Over the 6-part series we're going to explain in plain English how you can think like a marketer and start building an Employer Brand that attracts top talent.
It doesn't matter whether you are a seasoned pro, or you just started your business this year. It also doesn’t matter what trade you are in. If you’re in home services and you want to build your dream team this series is for you.
Ep. 1 - How to Build An Ideal Candidate Profile - Josianne Gaudette
Josianne Guadette runs Crew HR and over her extensive 18-year career she's been involved in the hiring of over 600 roles for her huge book of clients.
Episode 1 covers how to make an Ideal Candidate Profile which is the primary building block for any hiring funnel.
Think about it - you can't hire the right person if you don't know exactly what you're looking for in the first place.
In This Episode You’ll Learn:
What an Ideal Candidate Profile is and why you don't want to post a job ad without one
How to systematically establish deliverables and accountabilities on an Ideal Candidate Profile
Where personality traits fit in, and how to establish the the traits that will fit the role
How to identify what a good job candidate looks like if you haven’t hired the position before
What will likely happen if you don't create an Ideal Candidate Profile
Examples from a real contractor’s Ideal Candidate Profile
Ep. 2 - How to Write a Job Ad That A-Players Apply To - Josianne Gaudette
Josianne Guadette runs Crew HR and over her extensive 18-year career she's been involved in the hiring of over 600 roles for her huge book of clients.
Episode 2 breaks down a super easy-to-follow framework that will have you writing compelling job postings that attract the best candidate. And don't worry, you don't need to be a Wordsmith to do this.
In This Episode You’ll Learn:
The difference between a job posting and a job description
What needs to be in a headline to stand out in today’s competitive market
How to write a job ad that gets a high performer excited to work at your company
The 8 Part proven framework of a winning job ad
The best way to visually lay out your job ad
Some of the best and worst practises when creating job ads
Ep. 3 - Active Recruiting Tactics: Stop Waiting Around for Your Dream Hire - Asad Zaman
Asad is the CEO of Sales Talent Agency, an international recruiting agency that has helped acquire talent for over 1,500 companies including Harley Davidson, IBM, Salesforce, and Sonos.
Episode 3 focuses on getting a large number of candidates in the door. Making a great hire is impossible if you don't have anyone good to choose from. This is why 90% of the hiring problem is fundamentally "Top of Funnel"...or in other words, how to write ads that attract a LOT of your ideal candidates.
In This Episode You’ll Learn:
The three talent pools available to any entrepreneur and why most of us just barely tap into one
The way to think with "strategic empathy" and how placing yourself in the shoes of a candidate will lead to way better results
Some specific ways you as an employer can stand out in a highly competitive market
The best way to make a compelling offer to your target candidate
The (incorrect) common belief systems that hold most contractors back
How to integrate a talent acquisition mindset into your company culture
Ep. 4 - Filter Out The Time Wasters with The Perfect Interview Set Up Call - Danny Kerr
Danny is the managing director at Breakthrough Academy, a company that coaches over 450 Contracting Businesses to implement efficient systems and allows the owners to step away from the day-to-day.
Episode 4 will show you how to prioritize and convert our best applicants into interviews. Stop wasting your time on the wrong candidates, or worse - being no-showed by your interviewees.
In This Episode You’ll Learn:
The most efficient way to categorize, process and schedule applicants
How to treat referral candidates vs outside applicants
The best way to get people to open up on the phone so you get a better sense of who you’re really talking to
The questions to ask to draw out their true motivations
When to bring up ‘Deal Breaker’ questions
The best way to close out the call and transition to the next phase of the process
Ep. 5 - Interviewing Fundamentals With One of The Best In The Game - James Alisch
James is at the helm of 1-800-Got-Junk, a brand doing 490 million dollars a year in revenue and has done literally thousands of interviews to build power house teams.
In Episode 5 we cover how to understand a candidate - not just in terms of what is on their resume, but their deep rooted wiring, personality style,strengths, weaknesses, core values, and their wants and needs for the future. Your growth potential as a business is directly related to how well you can team build, and interviewing is arguably the most crucial step in the whole process.
In This Episode You’ll Learn:
The 3 things a good job interview should accomplish
How to 'Peel back the onion' on a job applicant in the interview process to see their true character
The way to interview for character traits and core values so you don’t have to fire them 3 months later
The Interview Scoring Matrix and how to use it to evaluate an applicant's aptitude for the job
How to manage your energy during the interview to come across as a strong leader
The 'Beer & BBQ' test that an applicant should pass when you're interviewing
Ep. 6 - Expectations Meetings: How Drawing the Line Early Breeds Success - James Dale
James is the Director of Training and Development at Breakthrough Academy who trains over 450 contractors. He’s hired and conducted expectations meetings for 100’s of staff all the way from laborers to executives.
One thing that a lot of contractors struggle with is holding people accountable. Employees make up their own expectations, standards slip, and your frustrations mount. The expectations meeting solves this by clearly articulating the standards at the precise moment when your new employee is the most malleable.
In This Episode You’ll Learn:
What's the Job Offer Call and why do you need to conduct one?
How to get your candidate excited about the job they are about to start
The best way to reinforce the positive attributes of a new hire while prepping them mentally for inevitable on-the-job coaching
The prep you need to do BEFORE you go into an Expectations Meeting
The 5 parts of the Expectations Meeting that allow a really strong start for any new employee
