by Jennifer Seitz.
If you’ve been using your CRM for a while, you likely have a wealth of information stockpiled that you could be putting to good use to deepen customer engagement. The question is:
Are you using your CRM to take your customer engagement to the next level?
In a world where the name of the game is getting as personal as possible with your customer, be sure to optimize the data points you currently have to their fullest extent. Here’s what you need to know about tapping into the data you already have and executing on a mission to gain more insights over time.
Segmentation success stats that are hard to ignore:
So, if segmentation is engaging customers, reducing customer acquisition costs and increasing conversions…where do I (and my CRM) begin?
Let’s start by making sure we have a firm grasp on what a segment looks like.
A segment is a group that can be lumped together based on by common characteristics. From the marketer’s perspective, these common characteristics will vary based on your business’s proprietary variables but generally fall into some predictable buckets such as:
Take a look at attributes and events.
Creating segments that make sense for your business may involve an analysis of attributes or events. Examples of attributes include age, gender, device type, favorite brand, etc. An event that may help you create a segment might include last item purchased, push notification opt-in, completed registration, app download, etc.
Consider CRM segmentation best practices and tips.
Once you’ve determined what data points your CRM already has that can be used to segment your audience, you’ll need to follow some key best practices:
Examples of list segmentation campaigns created with the help of your CRM that can deepen customer engagement:
No two users are created equal. In fact, one user may prefer to interact with your brand on mobile while another only shops at your brick and mortar locations. Your messaging will clearly pivot for these two diverse yet profitable customers. Understanding your customer and creating segments with the help of your CRM to communicate with them on their terms can help deepen your customer engagement and ultimately lift your revenue numbers.
Learn more about JobNimbus.
Editors note: This article was first published on JobNimbus’ blog and can be viewed here.
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