By Cass Jacoby, RCS Reporter.
By the end of this 40-minute webinar, you’ll want to create multimedia content for yourself! In a special RCS webinar series, Heidi J. Ellsworth and John Kenney of Cotney Consulting Group speak on the power of podcasts and the huge potential they possess for your company.
Heidi speaks on the success of Roofing Road Trips, an RCS podcast where she “hits the road,” physically and virtually, on behalf of RoofersCoffeeShop to meet and interview amazing roofing professionals at the cutting-edge of the industry throughout the country. John also shares about the success of Law & Mortar, Cotney’s podcast to discuss legal, business and industry news for construction and roofing.
The two also look at the Cotney Around the Globe podcast series, which gives an inside look into new Cotney offices as well as highlights employees and the work they are providing to clients in their respective areas. This podcast encompasses a variety of topics regarding construction law and invites you to meet the Cotney team one podcast at a time.
Heidi and John explore why they started their podcasts and how they are being used today across the roofing industry. They talk about the huge potential for podcasts to be used within a company for education, information, entertainment and networking.
During their conversation they cover how podcasts provide a new way to engage customers, and how regular podcasts help establish you and your company as an authority in the business and help build trust between you and your clients.
Further, they discuss how this media form can be used in marketing efforts, exploring how podcasts provide a format for sharing your expertise in your industry.
Watch the webinar today and learn from experts Heidi and John about the future of podcasting and get inspired to start a podcast for your own business.
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