How Automations Differentiate Your Company

By Cass Jacoby, RCS Reporter.

Learn more about how automating your software systems means greater customer satisfaction.

In a recent Read Listen Watch™, Organic Engagement Manager Sarah DuBois and Communications Manager Jeantiel Livingston from JobNimbus spoke with RoofersCoffeeShop® President Heidi J. Ellsworth about how automations can really differentiate your company. 

“The customer's expectations are managed, they know what's going on, they already got a text or they already got an email,” Sarah says. “They don't even need to call you, they already know what's going on and you don't have to worry. So, it's win-win for everybody.” 

When things are easier for employees, it obviously is a better experience for the customers. “As a customer, it just makes me feel like, ‘Okay, these people know what they're doing,’” says Jeantiel. 

Businesses that use technology to make the process easier, not more difficult, differentiate themselves in the market to consumers. It comes down to keeping your customers well-informed and building on that bond of trust they have with you as a contractor. 

Jeantiel gives an example of how using a prepared email to follow up with a customer inquiry looks a lot more professional than not using this service. “When a customer in the beginning is looking for a solid company to work with, follow through and follow up is really important,” says Jeantiel. “And that might be just that little bump there where you get the job, you get the deal because you were the one who's on the ball.” 

When you're thinking about why to automate your roofing business, improved customer service is the headline. “You have to stay in the minds of these customers,” says Jeantiel. She highlights that automations are a great way to “make sure that they remember your company and they remember you." 

Read, Listen or Watch to learn more about utilizing software automation to differentiate your company from the competition.  

Learn more about JobNimbus in their RoofersCoffeeShop® Directory or visit JobNimbus.com.