Heidi J. Ellsworth travels across the country on behalf of the RoofersCoffeeShop meeting amazing roofing professionals year round. She is involved in all parts of the roofing industry and loves contributing, speaking and meeting all the contractors she can. We came up with the idea that she needs to tell us about her adventures and who she meets out there. From there Roofing Road Trips with Heidi was born in Podcasts and Articles. Listen or Read and Enjoy!
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Corynn Sheridan & Tara Faulkner - PVF Film That is Revolutionizing Metal Roofing
S4:E15 Heidi J. Ellsworth visits with Corynn Sheridan of DuPont™ and Tara Faulkner of Metal Alliance about a revolutionary film this is offering the metal roofing industry a new way of looking at metal protection. With over 60 years of proven performance, Tedlar® PVF Films from DuPont™ are trusted and ...
Greg Morrow - Setting Yourself Apart with Flashco
S4:E14 In this episode of Roofing Road Trips, learn how to fight the labor shortage with prefabricated roof flashings & accessories. Greg Morrow of FlashCo visits with Heidi J. Ellsworth on the important topic of learning new technologies and techniques that reduce labor needs while improving performance of crews and ...
Gary Cohen - Join CCN at Their RENOVATE Spring Conference!
S4:E13 Heidi J. Ellsworth visits with Gary Cohen of Certified Contractor Network (CCN) about their upcoming conference - CCN’s RENOVATE Spring Conference. It will be taking place from April 28-30, 2022 in sunny Scottsdale, AZ at the fantastic Talking Stick Resort. RoofersCoffeeShop will be there. Gary and Heidi have ...
John DeRosa - Escape the Price-driven Sale
S4:E12 This installment of Roofing Road Trips is diving deep into the “closer’s mindset” with John DeRosa from SRS Distribution. Heidi J. Ellsworth, RCS president, sits down with John to talk all things sales, including sales training and getting comfortable asking for the sale. If you are looking to enhance your ...
Will Lorenz - Why Silicone Roof Coatings are Dominating
S4:E11 In this episode of Roofing Road Trips, RoofersCoffeeShop president, Heidi J. Ellsworth chats with Will Lorenz, VP of sales at EVERROOF. The two discuss the upcoming launch of the new EVERROOF silicone plant, how contractors can utilize silicone products on the roof and the stabilization of the supply chain. ...
Frank Farmer - Join the Metal Roofing Sales Bootcamp!
S4:E10 Heidi J. Ellsworth, RCS president, sits down with Frank Farmer, the creator of the Metal Roofing Consultants (MRC) Sales Bootcamp. Metal roofing is one of the fastest growing segments of roofing. Are you looking to sell more metal roofs? The MRC Sales Bootcamp is the place for you. Frank ...
Will Lorenz - Driving HOA Business in 2022
S4:E9 Heidi J. Ellsworth, RCS President, sits down with General Coatings CEO Will Lorenz to talk how they are bringing new solutions to the market and particularly the HOA market. With high demand from consumers for not only solutions to the material and labor shortages but also progressive solutions for ...
Jack Gottesman - Taking Pros to the Next Level With ROOFPRO
S4:E8 RoofersCoffeeShop president, Heidi J. Ellsworth chats with Jack Gottesman of IKO about their IKO ROOFPRO Program. The two chat about the revolutionary ROOFPRO program that provides turnkey business systems, customized salesforce-based lead management systems, and ongoing innovative industry programs to take your business to the next level. The IKO ROOFPRO ...
Charis Babcock - Zero Failures Business Focus
S4:E7 Learn about the Sashco Zero Failures Education Program in this informative podcast with RCS editor, Karen Edwards and Sashco representative, Charis Babcock. The Zero Failures seminars help contractors identify ways to leverage their strengths while finding areas for growth and improvement on the path to building a healthy, thriving company ...
John Kiesel - Roofing Technology 101
S4:E6 In this engaging episode of Roofing Road Trips, Heidi J. Ellsworth, RCS president, sits down with John Keisel, CEO of Imagine Technologies. The two discuss new technology that contractors should be utilizing on the roof and in the office, training employees to feel comfortable with new technologies, and how to ...
Dean Curtis - Sales Presentations That Hit The Next Level
S4:E5 Heidi J. Ellsworth road trips cross country virtually to visit with Dean Curtis, CEO of Ingage. This revolutionary technology company has created a new way of creating, designing, implementing and tracking sales presentations. Whether you are a sales representative, sales manager or owner of a roofing company, this ...
Danny Kerr - Contractors Guide: Building a Successful 2022 Strategic Business Plan
S4:E4 You won’t want to miss this information-packed podcast with CEO and founder of Breakthrough Academy, Danny Kerr. Listen to learn about the planning bullet points contractors should be thinking about when the new year rolls around. Danny and Heidi talk all things strategic planning, including what you need to look ...
Camila Santander - Beacon Female Roofing Professional of the year Finalist!
S4:E3 In this episode of Roofing Road Trips, Heidi J. Ellsworth, RCS Partner is virtually visiting Camila Santander in Alexandria, Virginia. In 2009, Camila emigrated to the U.S. from Chile with her family when she was still in middle school. Her father had hopes of building a home and business for ...
Nick Nobbe - Quarrix Wall Protection, the New Frontier!
S4:E2 In this immersive episode of Roofing Road Trips, listen as Heidi J. Ellsworth, RCS president, sits down with Nick Nobbe of Quarrix to discuss their Wall Protection Product line, including the new rain screen technology. An unseen line of defense, rain screen products are designed to keep walls dry ...
Randy Chaffee - Cultivate a Relationship with your Manufacturer’s Rep!
S4:E1 In this episode of Roofing Road Trips, Heidi sits down with Randy Chaffee from Marco Industries. The relationship between a manufacturer and their rep is critical to selling their product. Listen to this podcast to learn how best to cultivate important relationships if you are a manufacturer, contractor or a ...
Molly Nelson - Finding A Green Solution with the Future of Roofing
S3:E45 Studying the interconnectedness between people and their environment is important to Molly Nelson, RCS intern. In this edition of Roofing Road Trips, Megan Ellsworth chats with Molly about her internship at RoofersCoffeeShop, her major in environmental studies and her passion for green roofs. Read the Transcription - Coming Soon! Listen to ...
Rick Rominger - Increasing Productivity Through Performance Products
S3:E68 Heidi J. Ellsworth, RCS Partner visits with Rick Rominger, TopShield Director of Private Label with SRS Distribution their TopShield®PRO commercial roofing products. SRS has an unwavering focus on increasing customers’ productivity and profitability by providing the highest level of performance products. Heidi and Rick will talk about the ...
Dave Lawlor - There’s a New Sheriff in Town at the Roofing Alliance
S3:E67 In this installment of Roofing Road Trips, Heidi J. Ellsworth, RCS president sits down with Dave Lawlor, the president of the Roofing Alliance, the foundation of the NRCA. Lawlor is a Canadian native and is honored to be the first Canadian to hold this office. Coming to the end ...
Meggan Spehar - Getting Ready for IRE 2022
S3:E66 In preparation for the biggest road trip every year, the International Roofing Expo (IRE), Heidi J. Ellsworth visits with Meggan Spehar about the big event. Taking place in New Orleans, LA the first week of February 2022, the IRE is the largest roofing conference in North America. Meggan shares new ...
Dan Tinker - Big News! SRS Announces HUGE 2022 IRE Concert
S3:E65 In this exciting Roofing Road Trips, Heidi J. Ellsworth visits with Dan Tinker, the CEO of SRS Distribution, about their annual #1 Concert Event. This year the iconic artist, Willie Nelson, will be headlining the show that will raise funds for several charities and organizations including the One Tribe Foundation, ...
Mischa Fisher - Angi’s Skilled Trades in America report
S3:E64 In this episode of Roofing Road Trips, Heidi virtually travels to visit with Mischa Fisher, chief economist from Angi. They discuss the Angi’s Skilled Trades in America report and how it is shedding important light on the effect seen over the last two years and the very interesting dynamics that ...
Renee Ramey - Inside METALCON 2021
S3:E63 You won’t want to miss this Roofing Road Trip as Heidi travels to Tampa, Florida for the 2021 METALCON show! With in-person events making a comeback, Heidi takes the opportunity to chat with Renee Ramey on the METALCON floor! In this special podcast, the two discuss the hottest products in ...
Julissa Chavez - Celebrating Dia De Los Muertos (Day of the Dead)
S3:E62 In this installment of Roofing Road Trips, Megan Ellsworth, RCS podcast producer, hits the road and visits with Julissa Chavez of SRS Distribution. Julissa goes down memory lane and explains the traditions of her childhood during the Day of the Dead. How will you be celebrating Dia De Los Muertos ...
Stephanie Pouse - Meet Beacon’s Female Roofing Professional of the year
S3:E61 In this episode of Roofing Road Trips, Heidi is virtually visiting Stephanie Pouse in Windsor, Colorado. As the winner of Beacon’s 2021 Female Roofer of the Year contest, she is one to watch out for. Stephanie is a partner in Brahma Roofing & Construction and has spent years connecting with ...
Jack Gottesman, Erin and Matt Weston - A New Look at Roofing
S3:E60 Road tripping across country to West Virginia, Heidi J. Ellsworth has the pleasure to meet with Erin and Matt Weston from Calendar Construction along with a Roofing Road Trip podcast favorite, Jack Gottesman with IKO. Erin and Matt have built an amazing company focused on quality inside and outside ...
Ben Rucka - How Shingles are Reducing Smog
S3:E59 Heidi J. Ellsworth visits with Ben Rucka, District Manager with Malarkey Roofing Products about the important trend of using roofing materials to battle smog. All Malarkey shingles include 3M™ Smog-Reducing Granules. These granules, which blend inconspicuously into the shingle’s color, contain a photocatalytic coating which, when activated by the ...
Greta Bajrami - One of Beacon’s Female Roofing Professional Finalists of the year
S3:E58 In this episode of Roofing Road Trips, Heidi is virtually visiting Greta Bajrami in Westborough, Massachusetts. As one of the top four finalists in this year’s Beacon Female Roofer of the Year contest, she is one to watch out for. Greta broke into a traditionally male-dominated roofing industry as a ...
Darci Kunard – Color Matching and Metal Roof Sealant
S3:E57 This week on Roofing Road Trips, Heidi visits with Darci Kunard from Franklin International/Titebond about the technology of color matching sealants. Established in 1935, Franklin International is among the largest privately held manufacturers of adhesives and sealants in the U.S. and well known for its Titebond brand. Darci, an experienced ...
Sean Fraker - The Future is Here – Liquid Applied Roofing Membrane
S3:E56 Talking to one of the leaders in Liquid Applied Roofing Membranes, Heidi J. Ellsworth visits with Sean Fraker, National Manager with Sika. They talk about how the future of roofing has arrived with liquid applied roofing. Sean shares the vision of Sika and the recent acquisition of American ...
Kelly B. Van Winkle - A Change in Leadership for the Roofing Alliance
S3:E55 Heidi J. Ellsworth virtually road trips to Texas to visit with Kelly Van Winkle of King of Texas Roofing Company LP. Heidi is delighted to visit with Kelly as she takes the position as the first women Vice President of the Roofing Alliance. Kelly has a distinguished career ...
Chuck Magee - How are You Raising the Rank of Your Website?
S3:E54 Getting on the first page on Google is the goal for every roofing company, but who do you trust and how do you do it? Join Heidi J. Ellsworth as she virtually road trips to Louisiana to visit with Chuck Magee of Raise the Rank. Together they discuss the steps ...
Dhaval Gajjar - Competitions, Research and Camaraderie – Clemson University and the Roofing Alliance
S3:E53 Heidi J. Ellsworth visits with Dhaval Gajjar, Assistant Professor at Clemson University about his passion for roofing. With several years, projects and degrees studying roofing, Dhaval is bringing the love of roofing to the students of Clemson and beyond. They also discuss the university-level roofing classes the Roofing Alliance ...
Tom Biller - Labor Shortage and the Importance of Training
S3:E52 With the labor shortage at the top of every contractor’s mind, Heidi J. Ellsworth visits with Tom Biller, Training Manager at Tremco Roofing and Building Maintenance about training and its relationship to employee and contractor retention. Recruiting during these times is tough so it is more important than ever ...
Nick Nobbe - Selling Beyond the Shingles
S3:E51 Nick Nobbe of Quarrix joins Heidi J. Ellsworth on this Roofing Road Trip that explores how contractors can successfully incorporate ventilation in the sales and education process for homeowners. Highlighting recent statistics and survey results, they talk about the data including how 92% of homes across the U.S. do ...
Brian Pallasch - IIBEC’s leadership in Understanding Roofing Drainage
S3:E50 In this Roofing Road Trip, Heidi J. Ellsworth meets with Brian T. Pallasch, CAE, CEO/EVP of IIBEC. In a follow-up to the Stephen Patterson, RRC, PE and Dr. Madan Mehta, PE, PHD Roofing Road Trip Podcast about their new publication on Roof Drainage – Second Edition, this book was ...
Juliann Carozza and Jake Tiernay - The Next Generation into Roofing and Summer Internships
S3:E49 Road tripping across country to Ohio, Heidi J. Ellsworth gets to visit with two exceptional Tremco interns, Juliann Carozza and Jake Tiernay. Heidi finds out what is attracting these young professionals to work in the Tremco marketing department and what they think of the roofing industry after their 2021 summer ...
Eduardo Figueroa - The next level of training – Spanish Language Leadership Training
S3:E48 Heidi J. Ellsworth road trips to Southern California to visit with Eduardo Figueroa of Better Employees about the importance of providing leadership training for roofing contractors’ Latinx employees. Better Employees is a bilingual and bicultural training company dedicated to teaching individuals to become better employees, supervisors and managers. Eduardo ...
Joel Viera - What You Need at the 2021 Western Roofing Expo
S3:E47 Road tripping south, Heidi J. Ellsworth visits with Joel Viera, executive director of Western States Roofing Contractors Association (WSRCA) about the upcoming Western Roofing Expo (WRE). One of the largest regional roofing shows, the WRE has its own unique culture bringing roofing contractors and crews together from across the western ...
Stephen Patterson and Madan Mehta - Unprecedented Change in Roof Drainage Design
S3:E46 In this Roofing Road Trip, Heidi J. Ellsworth meets with Stephen Patterson, RRC, PE and Dr. Madan Mehta, PE, PHD about the unprecedented change in roof drainage design. A new publication on Roof Drainage – Second Edition, this book was funded by the CI-IIBEC Foundation. They will share ...
Phillip Harris - Rooftop Safety Taken to New Heights
S3:E44 Roofs may be out of sight, but they should never be out of mind. In this Roofing Road Trip, Heidi J. Ellsworth virtually travels to visit with Phillip Harris, business development manager and safety expert from Tremco and Weatherproofing Technologies. Together, they discuss safety plans for rooftop installation and the ...
Chris Gory - The Evolution of Self-Adhered Roofing
S3:E43 Heidi J. Ellsworth of RoofersCoffeeShop® virtually road trips cross country to the state of Florida to visit with long-term roofing friend, Chris Gory, National Low-Slope Business Development Manager with Polyglass. Both Heidi and Chris were involved with several launches of self-adhered roofing and have watched with enthusiasm as that ...
Patrick Fingles - The Changes to In-Home Sales through Technology
S3:E42 Heidi J. Ellsworth sits down virtually with Patrick Fingles the CEO of Leap to discuss how contractors are adapting to the new realities of a post covid world. Patrick has been a leader in the home improvement industry for nearly two decades. As co-owner and CEO of Nu Look ...
Seth and Ashley Pietsch & Jessica Hale - The 10 Things you Need to Know about Roofing Insurance
S3:E41 Heidi J. Ellsworth Road Trips virtually over the Cascade Mountains to Portland, Oregon to visit with the up and coming power couple in roofing, Seth and Ashley Pietsch of Integrity Insurance. It is all about insurance and what roofing contractors need to be asking of their brokers. Seth and Ashley ...
Garrett Kurtt - Building Code Information by Jurisdiction – New Technology
S3:E40 Heidi J. Ellsworth of RoofersCoffeeShop® virtually road trips to Colorado to visit with Garrett Kurtt, CEO and Founder of OneClick Code. Endorsed by the Colorado Roofing Association, this progressive technology company brings 12 years of experience in the roofing restoration industry. Heidi and Garrett talk about his experience in roofing ...
Leah Lemmons & Eileen Dutton - Innovations that Can Save the Planet
S3:E39 Heidi J. Ellsworth visits with Leah Lemmons & Eileen Dutton of Malarkey Roofing Products about their history of innovation and environmental roofing products that range from strongly redundant long-term roofing products, to hail and wind resistant shingles to newly introduced smog eating and reflective roofing. They discuss the historic, ...
Wayne Heironimus and David Fuller - Manufacturer’s Reps Know What’s Hot!
S3:E38 Heidi J. Ellsworth of RoofersCoffeeShop road trips to Florida to visit with long-time friend Wayne Heironimus, owner of the Delta Rep Group, about being a manufacturers’ representative and the amazing NP1 product he has brought back to the market. Joined by David Fuller of Master Builders Solutions, they talk ...
Meggan Spehar and James Ellsworth - IRE New Technology and First Timers
S3:E37 Heidi J. Ellsworth of RoofersCoffeeShop visits with Meggan Spehar from the International Roofing Expo (IRE) and James Ellsworth of RoofersCoffeeShop about the new technology that is going to make IRE better than ever. RCS is excited to sponsor the First Timers Reception so as a first timer, James Ellsworth ...
Roscoe Green - Cotney Around the Globe
S3:E36 On this Roofing Road Trip, Heidi chats with Roscoe Green who is leading the Cotney Construction Practice Group. Roscoe is on the fore front of construction practices including contracts, material shortages, liens and more. Listen to learn about Roscoe’s interesting history and his leadership in helping contractors be prepared for ...
Jack Gottesman, Quentan Tobolka & Michael Mooney - Multi-Family Roofing Tips
S3:E35 Join Heidi J. Ellsworth as she discusses multi-family roofing with Quentan Tobolka, President at Paragon Multi Family Roofing, Inc., Jack Gottesman, IKO Marketing Services Manager for U.S. Residential and Michael Mooney, Regional Sales Manager at IKO Roofing. Understanding best practices for working with multi-family projects will be the topic and ...
Ben Briggs - Cotney Around the Globe
S3:E34 On this Roofing Road Trip, Heidi chats with Ben Briggs who leads the Cotney Labor and Employment initiatives. Ben is on the forefront of employment issues including wage and hour, nonexempt and contractor status, OSHA and harassment issues. Listen to learn about changes coming up in employment law ...
Rebecca Welsh - Roofing is the Next Female Frontier
S3:E33 Megan Ellsworth, RCS podcast producer, sits down with Rebecca Welsh, a regional business manager for Weatherproofing Technologies, Inc. (WTI) in the south Atlantic region of the country. Women make up a small percentage of the field work force in this industry and Rebecca wants to change that. She has ...
Greg Hlavaty - Are you Building your Business?
S3:E32 Heidi J. Ellsworth virtually takes a road trip to Southern California to visit with Greg Hlavaty, president of Western Colloid. They talk about his philosophy of putting the contractor first, which has been the hallmark of Greg’s leadership within the roofing industry. Western Colloid works with contractors to ...
Danny Kerr - Contractor Evolution, Get Ready to Evolve
S3:E31 Heidi J. Ellsworth virtually road trips to meet up with Danny Kerr co-founder of Breakthrough Academy. It is a celebration of their new show, Contractor Evolution. Danny shares information about this new multimedia show produced specifically for high-performing contractors who are focused on scaling up, working less, and ...
Lee Lipniskis - A Life in Roofing
S3:E30 In this episode of Roofing Road Trips, Heidi Ellsworth, RCS CEO, chats with Lee Lipniskis about her journey through the roofing industry. Lee Lipniskis is an associate consultant at Cotney Attorneys and Consultants. With experience in insurance, finance, and the contractor's side of the industry, Lee has a finger ...
Darci Kunard – Creating a Residential Service Program
S3:E29 This week on Roofing Road Trips, Heidi visits with Darci Kunard from Franklin International/Titebond on how residential roofing companies can create or expand residential service programs. Darci, an experienced marketer with a demonstrated history of success working in the building materials industry, shares how contractors can utilize products, like ...
Ray Giovine - Who’s Ready to Mingle? IRE 2021
S3:E28 You won’t want to miss this episode of Roofing Road Trips, as RCS’s Heidi J. Ellsworth and Informa’s Ray Giovine chat about all things IRE for their live show in August 2021. The city of fun, Las Vegas is hosting this year’s in-person IRE show and we all couldn’t be ...
John Kenney - Estimating with Coach John
S3:E27 In this episode of Roofing Road Trips, RCS’s Heidi Ellsworth talks with John Kenney of Cotney Consulting Group. The two talk all things estimating, and how Cotney Consulting Group can help grow your estimating business. The new Cotney Estimating training and certification is a first for the roofing industry and ...
Joel Shealey and David Allen - A Change in Leadership
S3:E26 Heidi Ellsworth has the pleasure of visiting with old and new friends as Roofing Road Trips meets up with the leadership of Bitec, Joel Shealey, VP of operations and David Allen, president. The three talk about the history of Bitec as it celebrates 34 years of business and the strong ...
Les Burch - Sharing Knowledge about Family Run Businesses
S3:E25 In this installment of Roofing Road Trips, RCS’s Heidi Ellsworth sits down with Les Burch, president of Sashco, to discuss his new show, Les’s Corner. The new multimedia production delivers business and sealant technology education, innovation collaboration with industry experts and high-performance community knowledge sharing. Listen to hear more ...
Samantha Schock - Finding your way into Roofing
S3:E24 On this installment of Roofing Road Trips, Megan Ellsworth, RCS podcast producer, chats with Samantha Schock of J Reynolds, a Tecta America company. The two discuss Samantha’s introduction into the roofing industry, National Women in Roofing, and why women should get involved in the industry. Listen to this episode to ...
Kevin Butler - A Career, Not Just a Job
S3:E23 For over 22 years, Kevin Butler, a Senior Field Advisor, has worked at Tremco Roofing. Heidi J. Ellsworth interviews him about how he has thrived in building a career at Tremco and Weatherproofing Technologies Inc. They talk about how he grew his career as a roofer, foreman, manager ...
Marco Sieber - Fire Protection Starts at the Roof
S3:E22 Heidi J. Ellsworth visits with Polyglass National Product Manager Marco Sieber about a new age in fire protection on the roof. With ongoing wildfires and urban fires ignited by severe weather, the roofing industry is striving to keep homes and businesses safe, starting at the roof. Polyglass recently launched ...
Chuck Magee - Where is your office?
S3:E21 Heidi J. Ellsworth talks with Chuck Magee, CEO of SSA CAPP, a software and marketing company that is offering contractors the opportunity to utilize online offices. Chuck Magee has developed software, processes and online access for roofing contractors to utilize virtual offices to make their job easier. Several small roofing ...
Jeff Williams - Elevate your Roofer Brand
S3:E20 Heidi J. Ellsworth, RCS Partner visits with Jeff Williams, IKO Brand Director about branding in this informational and thought-provoking Roofing Road Trips podcast. To many roofing contractors, “branding” can sound like a big undertaking that is potentially unnecessary. Jeff talks about how it can be intimidating to even ...
Mikael Kuronen - DensDeck® StormX™ Prime Roof Board Stands Up to Very Severe Hail
S3:E19 Heidi J. Ellsworth, RCS Partner visits with Mikael Kuronen about Georgia-Pacific’s recent launch of DensDeck® StormX™ Prime Roof Board. It is the first high-performance gypsum roof coverboard (patent-pending) designed to help prepare commercial rooftops to hold tough under the dangers of impact and puncture caused by very severe hail conditions. ...
Bud Polston and Jim Nevin - The Future of Asphalt
S3: E18 Recorded on March 16, 2021 Heidi J. Ellsworth visits with Jim Nevin and Bud Polston of United Asphalts about the future of asphalt. They talk about the history and future of modified asphalt in both commercial and residential roofing products and systems. Weather and sustainability are all ...
Frank Farmer - Training that is all About Profitability!
S3:E17 Heidi J. Ellsworth talks with Frank Farmer of Metal Roofing Consultants (MRC) about how roofing contractors can get the necessary tools and training to add metal roofing to their company while increasing overall profitability. Frank shares a proven system that he and his team have employed to grow the ...
Jack Wagnon - Getting Aerial with SkyMeasure
S3:E16 Heidi J. Ellsworth visits with Jack Wagnon of SkyMeasure™, a property measurement service from CoreLogic®, as this Roofing Road Trip takes an aerial view. SkyMeasure is known for their highly accurate roof measurement reports and high resolution aerial imagery. Heidi and Jack talk about how roofing contractors can utilize aerial ...
Ashlee Poplin - Cotney Carolina Office Weathering the Storm
S3:E15 In this Roofing Road Trip, Heidi J. Ellsworth, RCS Partner catches up with Ashlee Poplin of Cotney Attorneys and Consultants about how business, regulations and Covid recovery are going in the Cotney Carolina. They talk about how vaccinations are affecting contractors along with important tips on how to deal with ...
Jason Dark and Steve Ruth - X Marks the Spot with Duro-Last X Launch
S3:E4 Heidi J. Ellsworth visits with Duro-Last’s National Sales Manager, Jason Dark, and VP of Sales, Steve Ruth, about the launch of Duro-Last X™, the industry's first custom-cut roll good membrane solution. The podcast will discuss the importance of roofing contractors continually looking for improved solutions that offer increased productivity, profitability ...
Cleaning Metal Roofs Has Never Been so Easy
S3:E2 Heidi J. Ellsworth visits with Paul Watts of Watts Removal and Christian Zimprich of Sherwin Williams Coil Coatings about the groundbreaking Watts cleaning products tested and proven exclusively on Sherwin Williams coated metal panels. In an ongoing commitment to their customer relationships, Sherwin-Williams Coil Coatings has aligned with Watts ...
Kathleen Ropka - Getting to Know the Cotney Chicago Office
S3:E1 Heidi J. Ellsworth, RCS Partner visits with Kathleen C. Ropka an attorney who is based in Cotney Construction Law’s Chicago office. In this Cotney Around the Globe Podcast, they discuss the Chicago office and some of the hot topics and trends in the city and the Midwest in general. ...
John Lombardo and Jackie Hart - The 5 Key Considerations to Choosing Software
S2:E55 Heidi J. Ellsworth virtually travels to Estimating Edge to visit with Jackie Hart and John Lombardo on this Roofing Road Trips Podcast. Jackie and John lead the industry on software sales that make a difference to customers. Both longtime salespeople talk about the importance of relationship sales that ...
Jess Cress - Diversity and Inclusion, Why It's been Ignored and Why It Shouldn't Be Anymore
S2:E54 Heidi J. Ellsworth, RCS Partner, visits with Jess Cress of Bone Dry Roofing Company about what is happening today in roofing related to diversity. Jess, along with Rae July, Chinook Roofing, is a co-chair of the newly formed Diversity, Equity and Inclusion (DEI) committee for National Women in Roofing ...
Gabe D. Pinilla and Ryan K. Markham - Get to Know the Colorado Cotney Office
S2:E53 Heidi J. Ellsworth, RCS Partner, visits with Gabriel D. Pinilla and Ryan K. Markham, lawyers in the Cotney Construction Law Denver office. The Cotney office continues to turn heads in the Denver market with exceptional legal consultation, advocacy and representation of both roofing contractors and subcontractors. During ...
Steve Stencil - Upping Your Sales Game with Leap
S2:E52 In a second podcast, Heidi J. Ellsworth visits with Steve Stencil, founder of Leap about how roofing contractors can increase closing rates. This informative podcast shares the four commitments sales people need to close the deal. Steve shares his proven process of how when sales people get commitments on ...
Dick Bus - The Next Generation of Roofing
S2:E51 Heidi J. Ellsworth, RCS Partner visits with the President of ATAS International, Inc., Dick Bus. With an amazing career in roofing, Dick is well known not only for his involvement in the industry (NRCA Director, President of Metal Roofing Alliance and former president of Metal Construction Association) but also for ...
Darci Kunard - Wintertime Repairs and the Importance of Having the Right Product
S2:E50 Heidi J. Ellsworth visits with Darci Kunard of Franklin International about wintertime repairs and the importance of having the right product when you need it. They specifically talk about the long performance history of Titebond WeatherMaster Sealant. This premium-grade, superior polymer formula sealant has been offering protection and performance ...
April Hall - How the SRC Summit is Changing the Game
S2:E49 Heidi J. Ellsworth visits with April Hall, President of Storm Consultants, LLC and the powerhouse behind the SRC Summit. They review the schedule and importance of April’s upcoming convention. The SRC Summit brings in roofing contractors from all over the U.S. for 2 1/2 days of learning, networking and fun. ...
Steve Stencil - The Software that is Transitioning Contractors in the New Normal
S2:E48 Heidi Ellsworth visits with Steve StenciI, Founder and CTO of Leap. Transforming the home services industry, Leap is the first complete point-of-sale application, digitizing every stage of the in-home sales process including estimating, financing, contracting and real-time communication. Steve and Heidi talk about the inspiration to found Leap and how ...
Tom Shanahan and Ted Ryan - Roofing Road Trips LIVE!
S2:E47 Watch or Listen in to the first LIVE recording of Roofing Road Trips with Heidi as she chats with NRCA’s Tom Shanahan and Vault Health Strategy’s Ted Ryan. They break down the differences between self-insurance and fully insured health care options. Learn when to consider self-insurance for your company and ...
Fred Malik - Why you should be a Fortified Certified Roofer
S2:E46 This week on Roofing Road Trips, Heidi J. Ellsworth, chats with Fred Malik, the managing director for FORTIFIED Products. Malik is responsible for overseeing the day-to-day operations of the FORTIFIED suite of programs, which seek to improve property resilience to natural disasters on a local, regional and national level. The ...
Trent Cotney - Planning for 2021
S2:E45 Heidi J. Ellsworth and Trent Cotney visit about the importance of planning now for 2021 concerning risk management for a roofing company. They talk about how the Cotney Construction Law subscription plan can help roofing contractors not only deal reactively to unplanned legal actions and regulatory concerns but also proactively ...
Kyle Ziebarth - Walk More Roofs in 2021
S2:E44 Heidi J. Ellsworth welcomes Kyle Ziebarth of Astec, a leading fluid-applied roofing solutions company. Kyle is the business development manager for Astec but also part of the Ziebarth family who developed and manufactured the leading technologies of Astec. Kyle is instrumental in providing the tools for contractor success including the ...
Jack Gottesman and Mark- Roofing Systems that are Challenging the Weather
S2:E43 IKO roofing systems meeting FORTIFIED Home™ standards This week on Roofing Road Trips, Heidi J. Ellsworth, chats with Jack Gottesman of IKO and Mark Zehnal of IBHS. Jack and Mark share the excitement around IKO roofing products and how they are creating systems that meet the Insurance Institute for Business and ...
Julissa Chavez- Celebrating Spanish Heritage
S2:E42 Heidi J. Ellsworth visits with Julissa Chavez, Program Manager-Latino Marketing & Sales at SRS about the rich Latinx culture in roofing today. Julissa is leading the way working on progressive and inclusive programs at SRS for Spanish speaking roofing professionals and companies. They will visit about Julissa’s new Latin ...
Joe Pettit and Mike Mouw - The Power of the Edge
S2:E40 On the latest installment of Roofing Road Trips from The RoofersCoffeeShop. Editor, Karen Edwards chats with two of the minds behind the Estimating Edge software. Listen to learn about why every contractor should use this for the best customer and sales associate relation in the industry. Read the entire transcription ...
Darci Kunard- The Importance of Product Launches
S2:E38 This week on Roofing Road Trips, Heidi visits with Darci Kunard from Franklin International/Titebond about new product launches. Established in 1935, Franklin International is among the largest privately held manufacturers of adhesives and sealants in the U.S. and well known for its Titebond brand. Darci, an experienced marketer ...
Mathew Lennox - Keeping Homes Safe After the Storm and Before the Repair
S2:E37 Using the right roof cover for protection after the storm. Heidi J. Ellsworth visits with Mathew Lennox, CEO of Stormseal about his revolutionary storm-response system that is saving homes across the globe. Stormseal is a polyethylene film that heat-shrinks to securely wrap a damaged roof or structure. Unlike ...
Alison LaValley and Trent Cotney - What to expect at Decks to Dockets 2020
S2:E36 What to expect at Decks to Dockets 2020 On this week’s installment of Roofing Road Trips with Heidi, Trent Cotney and Alison LaValley, the power duo behind the Decks to Dockets Legal conference visit about this year’s virtual seminar put on by NRCA Legal. The seminar will be held virtually ...
Dan Tinker - SRS Announces IRE 2021 Concert
S2:E35 Heidi J. Ellsworth, RCS Partner, visits with Dan Tinker, CEO of SRS about their promotion to help the front line COVID heroes through a special promotion. Heidi and Dan visit about the importance of giving back to our community and the industry. They take the opportunity to also talk about ...
David Workman - Staying on the Front Lines of Roofing
S2:E34 In this episode of Roofing Road Trips with Heidi, we meet David Workman of RoofConnect. Listen to hear about the history of the organization, their mission in this year of COVID and what they are doing to stay focused on the front lines of the roofing industry. In a ...
Jack Gottesman - Video Marketing and Selling Performance
S2:E33 Video Marketing and Selling Performance Heidi J. Ellsworth, RCS Partner, visits with IKO's Jack Gottesman, marketing services manager for the U.S., about how contractors are working with homeowners using video marketing to help them find the right roofing shingle that offers both performance and appeal. Jack shares on this ...
Chelsea Oesch - What's Happening in Distribution Today?
S2:E32 Roofing Road Trips with Chelsea Oesch, Branch Manager with Beacon In this Roofing Road Trip, Heidi J. Ellsworth, RCS Partner visits with Chelsea Oesch, Branch Manager with Beacon Building Products about what is happening in distribution today. She joined Roofing Supply Group and spent 6 years learning the industry from various ...
Marianne Sumter - Keeping Legacies Alive
S2:E31 History of Wil-Mar Products Heidi J. Ellsworth, RCS Partner visits with Marianne Sumter, owner of Wil-Mar Products, manufacturer of roofing accessory products including the Wil-Mar Pipe Collar. They discuss the history of the business, carrying on after losing a partner and how women continue to support each other in the ...
Ashley and Seth Pietsch - Insurance in the New Normal
S2:E30 Insurance in the New Normal RoofersCoffeeShop welcomes RCS Influencers Ashley and Seth Pietsch, Vice President and President of Integrity Insurance & Bonding Inc. to Roofing Road Trips with Heidi. Integrity Insurance & Bonding Inc was formed in 2018 by Seth and Ashley who both saw the need in roofing for ...
Tim Hart and Dan Ervin - Roofing Turn PPE Manufacturer During COVID-19
S2:E29 PPE for Roofing Contractors and Beyond Tim Hart and Dan Ervin of Duro-Last roofing join Heidi J. Ellsworth, RCS Partner for a Roofing Road Trips with Heidi Podcast to talk about Duro-Last’s amazing pivot to help manufacture personal protective equipment (PPE) products during the COVID-19 outbreak. As the world’s largest ...
Rudy Gutierrez - Being an RCS Influencer
S2:E28 Roofing and Energy Solutions Heidi J. Ellsworth, RCS Partner welcomes Rudy Gutierrez, President & CEO of SHELL Roofing Solutions Group out of Los Angeles, California. SHELL Roofing Solutions Group is recognized as a leading design build roofing company in California and throughout the US. Rudy is also an RCS ...
Mark MacDonald - Metal and Technology with Sherwin Williams
S2:E27 Technology and the New Normal Heidi J. Ellsworth talks to Mark MacDonald of Sherwin Williams about how contractors are learning how to estimate, purchase and install roofing with the use of common and new technologies. They talk about action items and strategies for roofing contractors to consider and adapt in ...
Christopher Cooper and Ashley Cooper - KNOVI Technology
S2:E26 The successful installation of 29 Knovi sensors in Kentucky by Tremco Roofing. Heidi J. Ellsworth, RCS Partner, will visit with Chris Cooper, Southern Indiana Foreman for Tremco Roofing and Ashley Cooper, Tremco Knovi Product Manager about the recent installation of 29 Knovi Monitoring SmartDrains. A leading technology from Tremco Roofing, ...
John Kenney - Business Growth and Sustainability
S2:E25 Business Growth and Sustainability John Kenney joins Heidi J. Ellsworth for a Roofing Road Trip Podcast as he launches the new Cotney Consulting Group. Joining Cotney Construction Law in March of 2020, John is developing new business consulting services for roofing contractors who need help to scale their roofing company ...
Brian Pallasch, Scott Hinesley and Ted Sheridan - The IIBEC 2020 Virtual Tradeshow
S2:E24 IIBEC Leadership Talks about the 2020 Virtual International Convention and Trade Show Heidi J. Ellsworth, RCS Partner, visits with Scott Hinesley, IIBEC President, Ted Sheridan, IIBEC First Vice President and Brian Pallasch, IIBEC CEO about the upcoming IIBEC 2020 Virtual International Convention and Trade Show. With the first virtual trade ...
Brian King - How Owens Corning is working for YOU
S2:E23 Storm Performance with the Patented Technologies of Owens Corning. Heidi J. Ellsworth, RCS Partner visits with Brian King, VP of Strategic Marketing about Patented SureNail® Technology and the performance of Owens Corning Duration® Series Shingles. Brian will share how Owens Corning is committed to developing technologies that deliver the highest ...
S2:E22 Zach Stopyro - Wind, Hail and Fire
S2:E22 Product Testing for Natural Disasters Natural disasters continue to increase whether it is hurricanes in the east, hail and tornados in the midwest and south or wildfires in the west, home and building owners are sustaining property damage across the country. Heidi J. Ellsworth, RCS Partner will visit with Zach ...
S2:E21 Charlie Smith - Commercial Focus RCI and Recover
S2:E21 Heidi J. Ellsworth, RCS Partner, visits with Charlie Smith, National Recover Manager/238T Business Development at McElroy Metal about his passion for expanding the use of metal roofing in non-conventional methods. Charlie has the unique ability to problem solve, turning napkin sketches into viable metal roofing solutions. His efforts have ...
S2:E20 Scott Keith and David Almario - Jobba and How Contractors are Using It
S2:E20 Good software continues to evolve and that is very much the case with FCS now Jobba Technologies. This software platform that focuses on service and maintenance for roofing contractors and building owners only continues to get better while listening to roofing contractors across the country. Heidi J. Ellsworth, ...
S2:E19 Kim Eckerman and Melissa Dunson - TAMKO amongst the COVID-19 Chaos
S2:E19 Heidi J. Ellsworth, RCS Partner, visits with marketing experts Kim Eckerman and Melissa Dunson of TAMKO. COVID-19 has brought incredible challenges to the roofing industry and TAMKO is focused on providing the tools that contractors need to continue providing roofs for America. They have announced a new selling ...
S2:E18 Ashlee Poplin and Michael Litrenta - How the Law Varies State to State
S2:E18 Every state is different, and it is important to understand how different state laws and regulations can affect a roofing contractor’s business. Heidi J. Ellsworth, RCS Partner visits with Michael Litrenta and Ashlee Poplin of Cotney Construction Law out of the Carolina Office about their role in providing important ...
S2:E17 Adam Oaks - ROI Technology and the 10 Questions to Ask
S2:E17 Every contractor needs to understand the right questions to ask when it comes to technology and especially the software needed to run the business of roofing. Heidi J. Ellsworth, RCS Partner, visits with Adam Oaks, CEO of Estimating Edge about the questions that roofing contractors need to ask before ...
S2:E16 Charles Antis - Antis Roofing Lends a Helping Hand
S2:E16 Heidi J. Ellsworth, RCS Partner, visits with Charles Antis, CEO and Founder of Antis Roofing and Waterproofing about how in this time of upheaval, there is always a way to look around and lend a helping hand. Charles Antis shares his experience with helping the Orange County, CA Red ...
S2:E15 Wayne Altizer- The Future of Roof Coatings
S2:E15 Roof coatings continue to rise in popularity in the roofing industry and with building owners. If you are trying to understand what will work for your business and customers, this podcast will provide incredible insights. Heidi J. Ellsworth, RCS Partner, visits with Guest Wayne Altizer, Vice President of ...
S2:E14 Mardee Billingsley- Making it Rain in a Labor Drought
S2:E14 Whether you have experienced dwindling employment applications, a lack of management-level talent, and/or delayed or canceled work yourself, you’ve likely already felt the widening shortage of skilled workers in some capacity. Heidi J. Ellsworth, RCS Partner and Mardee Billingsley, EVP at Tremco discuss how businesses need to adapt to modern ...
S2:E13 Nicole Gray- IKO ROOFPRO
S2:E13 If you’re a roofing contractor with the desire to be the best professional you can be, and you recognize that business building tools and opportunities are critical to success, you are going to want to listen to this podcast. Heidi J. Ellsworth, RCS Partner, visits with Nicole Gray, Loyalty ...
S2:E12 Michelle Boykin- Safety and Technology at Rackley Roofing
S2:E12 Roofing Road Trip with Heidi Podcast with Special Guest Michelle Boykin Michelle Boykin is an integral part of Rackley Roofing, a leading commercial roofing contractor in Tennessee. She joined the company in 2010 and has been instrumental in their exponential growth. Heidi J. Ellsworth will visit with her in ...
S2:E11 Reed Hitchcock- Asphalt Recycling, Sustainability and the Labor Shortage
S2:E11 RCS Editor Karen Edwards interviews ARMA's Reed Hitchcock at the 2020 International Roofing Expo about asphalt recycling and sustainability as well as the labor shortage. Recorded February 4, 2020 Read the entire transcript here.
S2:E10 Thea Dudley- Financial and Credit Safety
S2:E10 Roofing Road Trips with Heidi Podcast with Special Guest Thea Dudley In her three decades of work as a credit and collections officer, Thea Dudley has trekked across deserts to recover goods, taken FBI interrogation classes to learn negotiators’ “tells” and suffered through more lame reasons for extending credit then she ...
S2:E9 Phillip Harris- Safety, OSHA and Building Owners
S2:E9 Roofing Road Trips with Heidi - Special Guest Phillip Harris, Jr. Tremco Product Manager Phillip Harris, Jr. is the Product Manager of Safety Solutions for Tremco Roofing & Building Maintenance joins Heidi J. Ellsworth for a Roofing Road Trips with Heidi. With over 10 years of commercial sales and product management ...
S2:E8 John DeRosa- The Roof Hub
S2:E8 Roofing Road Trip with Heidi - Special Guest John DeRosa In this Roofing Road Trip with Heidi, RoofersCoffeeShop welcomes John DeRosa the Director of Contractor Training & Customer Experience at SRS Distribution. He has a wealth of experience in the contractor training space. Prior to joining SRS, John worked for one ...
S2:E7 Nick Sabino- Perspective From the Chairman
S2:E7 Roofing Road Trips with Heidi - Special Guest Nick Sabino, NRCA's Chairman of the Board Nick Sabino is founder and president of Deer Park Roofing Inc., Cincinnati. Sabino previously served as an NRCA vice chairman from 2014-16 and 2017-18, and an NRCA director from 2010-13. Nick will share highlights ...
S2:E6 Renee Ramey- Metal Roofing Trends 2020
S2:E6 Roofing Road Trips with Heidi Podcast with Special Guest Renee Ramey on the Top Five Home Improvement Trends in 2020 Heidi J. Ellsworth, RCS Partner visits with Renee Ramey, Metal Roofing Alliance (MRA) executive director about the MRA's 2020 top five key style and performance trends in the U.S. and Canada. ...
S2:E4 Ashley Cooper- KNOVI Technology
S2:E4 Roofing Road Trip with Heidi Podcast Welcomes Ashley Cooper, Tremco Product Manager for Knovi Technologies In this Roofing Road Trip with Heidi Podcast, Heidi visits with Ashley Cooper, project manager for the new Tremco Knovi Technology. This amazing technology will change the expectations of every building owner when it comes to ...
S2:E3 Ray Giovine- IRE 2020
S2:E3 Heidi J. Ellsworth, RCS partner visits with special guest Ray Giovine, the new show director for the International Roofing Expo(R). Ray comes from Hanley Wood where he oversaw their Pool Group. During this podcast, we will meet and welcome Ray to the roofing industry while also hearing about ...
S2:E2 Abbey Feinstein- The CertainTeed Labor Study
S2: E2 Abby Feinstein's Podcast on CertainTeed Labor Study Heidi J. Ellsworth, RCS Partner visits with Abby Feinstein, Commercial Product Manager at CertainTeed Corporation about the CertainTeed National Labor Study that shared the challenges for contractors in securing and retaining labor. As one of the largest impacts that the construction trades ...
S2:E1 Jason Stanley- Savage Estimating
S2:E1 Join Jason Stanley, CEO of IB Roof Systems, as we talk about Savage Estimating. He wants to know, if someone asked you “Would you work for $10,000?” The answer should be “For how long? How many days? A week? A day? A month?” He will share that ...
S1:E12 Bill Good- Ronald McDonald House
S1:E12 Heidi J. Ellsworth interviews Bill Good about his involvement with the Roofing Alliance, the Foundation of the NRCA, and his board position on the American Council for Construction Education. He shares the importance of roofing professionals working with the Roofing Alliance and continually looking to attract the next generation ...
S1:E11 Bill Good- Student Competition
S1:E11 Heidi J. Ellsworth interviews Bill Good about his involvement with the Roofing Alliance, the Foundation of the NRCA, and his board position on the American Council for Construction Education. He shares the importance of roofing professionals working with the Roofing Alliance and continually looking to attract the next generation ...
S1:E10 Jared Ribble- TARC & Qualified Trainer
S:1 E:10 Jared Ribble spends time with RCS Partner, Heidi J. Ellsworth talking about NRCA's PROCertification initiative and upcoming Qualified Trainer Conferences. In this podcast, Ribble helps demystify PROCertification and explains why it is one of the most important initiatives for the roofing industry overall. Recorded September 27, 2019 Read the entire ...
S1: E9 Jared Ribble- PROCertification
S:1 E:9 Jared Ribble spends time with RCS Partner, Heidi J. Ellsworth talking about NRCA's PROCertification initiative and upcoming Qualified Trainer Conferences. In this podcast, Ribble helps demystify PROCertification and explains why it is one of the most important initiatives for the roofing industry overall. Recorded September 27, 2019 Read the Transcript ...
S1:E8 Carol Perkins- IKO Integrity: Yesterday, Today and Tomorrow.
S1:E8 In this episode of Roofing Road Trips Podcast with Heidi, we hear from Carol Perkins of IKO. Carol shared with Heidi how she got into the roofing industry many years ago after a recommendation from a favorite professor. After 23 years in the industry, Carol strives to share her knowledge ...
S1:E7 Trent Cotney of Cotney Construction Law
S1:E7 Heidi talks with Trent Cotney of Cotney Construction Law about their part in the roofing industry and the help they provide. Cotney Construction Law, LLP is a national construction law firm that advocates for the roofing industry. The firm serves as General Counsel to Florida Roofing and Sheet Metal ...
S1: E6 Ryan Groth- Athletics and Sales
S1:E6 In this episode of Roofing Road Trips, Heidi talks to Ryan Groth and his new team of sales professionals. They share the connection between athletics and sales and how they are bringing competitive strategies to market to increase roofing contractors revenue and profitability. Recorded September 9,2019 Read the entire transcript here.
S1:E5 Stephen Phillips and Alison LaValley- National Roofing Legal Resource Center 40th Anniversary
S1:E5 Roofers Coffee Shop's® Heidi Ellsworth Interviews Stephen Phillips and Alison LaValley about the NRLRC 40th Anniversary Seminar. Listen to this informative Podcast about the National Roofing Legal Resource Center (NRLRC) 40th Anniversary Seminar, September 18-21, 2019 in New York. Listen to learn how to receive your $100 discount. For ...
S1:E4 Ken Kelly- The Pros of Cotney Construction Law
S1:E4 Ken Kelly of Kelly roofing and Karen Edwards of RoofersCoffeeShop speak about Kelly's experience working with Cotney Construction Law. Read the entire transcription here.
S1:E3 Shari Carlozzi- Tremco and Safety
S1:E3 Heidi visits with Shari Carlozzi on Tremco and WTI efforts on Safety. With the support of the Tremco sales team and some structural engineering partners, WTI provides a full, turnkey program for rooftop safety products and installation services. Read entire transcript here.
S1:E2 Reid Ribble- Roofing Day 2019
S1:E2 In this Roofing Road Trip, Karen Edwards, RCS Editor, and Heidi Ellsworth, RCS Partner, visit with Reid Ribble, NRCA CEO about the 2019 Roofing Day in Washington, DC, the new NRCA ProCertification program. Ribble shares an inciteful overall look at the roofing industry. Read transcription here.
S1:E1 Jennifer Stone- NWIR RoofingDay
S1: E1 This RCS Podcast is the first in the new series "Roofing Road Trips with Heidi". In this episode, we speak with Special guest Jennifer Stone, RCS Influencer, about the importance of attending the upcoming Roofing Day in DC and explore what National Women In Roofing have in store for ...
