Michelle Miller joined the roofing industry over a decade ago as a marketing professional. Stumbling into the industry by accident, Michelle cut her teeth in commercial roofing while leading the marketing team at FiberTite. She joined NWiR and was heavily involved with the SPRI marketing task force, earning the recognition in 2018 as SPRI Member of the Year. Today she is the President of Creativate, a B2B marketing company. She enjoys implementing marketing plans and strategies for roofing contractors, and writing for RoofersCoffeeShop. She holds her BA from University of Mount Union, and MBA from Case Western Reserve University.