Product Marketing Manager
Job Summary:
The Product Marketing Manager is responsible for the support of the Carlisle Rubber Product (CRP) product lines and growth of sales. This is accomplished through the development, implementation and administration of new marketing initiatives and programs. You will provide sales and technical support for CRP to customers, distributors, sales representatives, architects and/or specifiers.
While the overall functional concept of the Product Marketing Group has strong team orientation requiring a high degree of interaction with others both inside and outside the group to achieve mission objectives, this person must also have a high degree of independent functional ability. Working independently for extended periods without losing mission focus and continuing to achieve stated objectives including meeting specific deadlines is a primary requirement.
Job Responsibilities:
• Draft annual marketing plans & manage sales incentive programs
• Work with marketing communications team to develop marketing materials, sales tools, product demonstrations and training programs.
• Monitor technical documentation (i.e. Specifications, Installation Guide, Maintenance Requirements, etc.) and work with internal personnel in the generation and updating of these documents.
• Present information to inside and outside groups regarding the product lines, promotional programs, product offerings and project status in a professional manner both verbally and in writing.
• Conduct sales trend analysis and participate in quarterly management reviews.
• Conduct customer VOCs and sales calls to ascertain market needs.
• Development, evaluation, testing, reporting and implementing new CRP product offerings.
• Coordinate new product development process in conjunction with R & D and Manufacturing
• Confirm Determine market price constraints for the product and draft cost analysis using time studies and information on competitive products.
• Coordinate efforts with other inside departments to facilitate sales and produce proper documentation (i.e. Purchasing Specifications, Product Data Sheets, Installation Instruction Sheets), order inventory, educate Ultimate RB personnel about the product and introduce to the market.
• Travel to and from manufacturing plants, customer locations, jobsites, testing laboratories, vendors’ facilities and other locations as assigned.
Job Requirements:
• Bachelor’s degree in Business, Marketing, or related field
• 3 years of product marketing/product management experience
• Experience in the molded rubber industry and/or the general construction industry is a plus.
• Strong analytical skills
• Strong presentation skills with the ability to present at all levels.
• Intermediate or advanced knowledge of Excel
• Exposure to product research and development desirable.
Physical Requirements:
• Lifting and carrying up to 10-20 lbs (product demos, trade show equipment)
• Occasionally lifting up to 75 lbs
• Ability to endure extreme heat, cold and wet conditions (job sites, manufacturing facilities)
• Valid drivers license
• Ability to sit and stand for long periods (up to 4 hours at a time)
• Ability to travel up to 20% via car and airplane
• Walking, standing
• Vision, Hearing, and speech sufficient to perform work on computer, communication with others and remain safe in work areas
• Manual dexterity sufficient for typing, operation and handling of office materials and equipment and we as operating handling of tools and equipment.
• Eye/hand coordination to safely maneuver at jobsites and operate equipment/tools as needed
People who think like you do and people who don’t make up the best teams.
Employees also enjoy some of these great benefits!
Time off – Hard work should be rewarded. You’ll receive paid vacation and a generous amount of paid holidays.
Healthcare – We offer multiple options. Choose the one that fits your lifestyle. CCM picks up a generous amount of the cost.
Retirement Fund – Save for your retirement with a traditional or Roth 401k. We’ll match a portion of your contribution starting on your first day of work.
Training – We believe in being lifetime learners, so we offer dozens of training programs in the classroom as well as online.
Tuition Reimbursement – Ready to get the degree? We’ll pick up 90% of your tuition cost.
Idea Teams – You can be part of helping us solve some of our toughest challenges or developing the next break-through innovation.
Unlimited Coffee – Caffeine fuels some of the best ideas.
Carlisle Construction Materials (CCM), is a global leader in the building materials industry. We’ve been around since 1917. In just the past six years, our company has grown by nearly 70%.
When you join CCM, you’ll become part of a team that looks out for you, listens to your ideas and appreciates your work. We think we’ve got something pretty special here, and our employees seem to agree.
“Rebuild your work life experience by joining the quality foundations of our team here at CCM!”
