Wil-Mar Products, Inc.
Shattering the Glass Ceiling: Women on the Roof
By Cass Jacoby, RCS Reporter. In honor of Women's History Month, we celebrate some women-led businesses in the roofing. Roofing is an overwhelmingly male occupation. Whether contractor or crew, the majority of workers are typically men. The U.S. Department of Labor considers roofing a male-dominated profession, but that doesn’t mean women ...
What Story Does Your Logo Tell?
By Cass Jacoby, RCS Reporter. Why your logo is an important part of what your company tells its customers. While a logo might seem small in the grand scheme of everything else going on with your company, it is the single-most definitive way consumers are going to connect with ...
This Pipe Collar Eliminates the Need for Mastic, Taping and Caulking
By Evelyn Witterholt, RCS Reporter. An innovative pipe collar that is easy to install and prevents leaks. Since its inception in 1990, Wil-Mar Products Inc. has been satisfying customers with their top-of-the-line products. One of their most unique and popular products is the Pipe Collar, a permanent weathertight vent pipe ...
This Website Feature Simplifies the Ordering Process
By Evelyn Witterholt, RCS Reporter. The direct order feature on Wil-Mar Products’ website makes ordering easy and user friendly! Wil-Mar Products Inc. has been offering unique products for roofing contractors for over 30 years. Now, it’s easier than ever to order products like The Pipe Collar on their website with ...
Wilmar Equipment and Solar Mounting System Designed to Save Time and Money
By Cass Jacoby, RCS Reporter. These mounts are versatile, easy to install and strong enough to use without a sleeper. Demand for solar energy has been steadily increasing over the years, with interest in solar installations jumping to 21% in the first few months of 2020, according to Bloomberg ...
Everyone Wants You to Bring Your Dog to Work
By Cass Jacoby, RCS Reporter. Experts say that bringing your dog to work is good for almost everyone, here is why your co-workers are pro-puppy. It might sound like we are trying to trick you into letting your coworkers mooch off of that puppy love — and we totally are ...
Marianne Sumter - Keeping Legacies Alive
By Cass Jacoby, RCS Reporter. Marrianne Sumter speaks about taking on the business of her late husband and how the empowerment from women in the industry granted her so much success. In this episode of Roofing Road Trips, RoofersCoffeeShop® Partner Heidi J. Ellsworth visits with the owner of Wil-Mar products ...
Try Before You Buy
By Colin Sheehan, RCS Reporter. You wouldn’t buy a car without a test drive, so why would you purchase a product without first seeing if it will meet your needs? Most contractors will not purchase a product they’ve never used. Similarly, customers are drawn to products that offer a risk-free trial with ...
Building Strong Relationships is Key to a Lasting Business
By Colin Sheehan, RCS Reporter. You may have the brightest ideas and killer ambition, but do you know how to cultivate and maintain relationships? Well-built relationships with customers, manufacturers, employees and business partners are essential for success. Like a personal relationship with a friend or relative, it is vital to develop and ...
How to Stay Relevant in Rapidly Changing Times
By Colin Sheehan, RCS Reporter. When the world changes, so do consumers. Keep your company flourishing by adopting these two business characteristics. Only 15 years ago, people were sending emails on blackberries and wondering if they should allow their kids on a new internet site called YouTube. Five years later, in 2010, ...
