Rudy Gutierrez - RCS Influencer
Successful Marketing Requires a Clear Message
RCS Influencer Rudy Gutierrez says that they plan to expand marketing this year with more engagement and a consistent message. Marketing is a major part of our business plan. It is our goal to always take care of our current customer base by providing focused marketing to ensure ...
Top 20 of 2020: Stunning Rooftop Mural Captured the Top Spot
By Karen L. Edwards, RCS Editor. Here’s what’s was hot on RoofersCoffeeShop® (RCS) in 2020. We are glad 2020 is over, aren’t we? It was definitely a year like no other in our lifetimes. We found ourselves facing the unknown and our industry pulled together to help each other out ...
Relationships Play a Key Role in Sustainability and Revenue Growth
RCS Influencer Rudy Gutierrez says that they started planning early and leveraged relationship to work together with clients, who are also facing challenges. Shell Roofing Solutions was positioned to have a great year in 2020, because of the performance of the market and our backlog. Then COVID-19 came and ...
Performance is a Key Factor in Choosing a New Product
RCS Influencer Rudy Gutierrez says that customer feedback plays a big role in whether a new product gets added to his company’s product mix. There are a lot of new products on the market that we discover but then quickly lose track of and go back to our usual products. It’s ...
Online Ordering Improves Efficiency
RCS Influencer Rudy Gutierrez says that his company is transitioning into online ordering. For Shell Roofing Solutions, we see a benefit to using an online ordering process; however, our team has not yet made the complete change to our internal process to be able to fully implement online ordering. I think ...
Roofing Road Trips With Heidi Welcomes Rudy Gutierrez
By Colin Sheehan, RCS reporter. From film sets to company of the year, Shell Roofing CEO Rudy Gutierrez talks sustainability in roofing. Rudy Gutierrez, CEO of Shell Roofing Solutions, which was recently named company of the year by the California Hispanic Chamber of Commerce, joined Heidi J. Ellsworth, RCS partner, on the ...
Roofing Road Trips with Heidi Welcomes Rudy Gutierrez- PODCAST TRANSCRIPTION
Editor's note: The following is the transcript of an interview with Rudy Gutierrez, President and CEO of Shell Roofing Solutions Group. You can read the interview below or listen to the podcast here. Heidi Ellsworth: Hello, and welcome to another Roofing Road Trip with Heidi. This is Heidi Ellsworth, RCS ...
Offering Health Insurance Can Be Costly, but it Creates Satisfied Employees
RCS Influencer Rudy Gutierrez says that one of the key benefits to offering medical insurance is the lower turnover rate. Our company is located in the state of California, where everyone is required to have medical insurance either through an employer or from the state program. As an employer, Shell Roofing ...
We Love Our RCS Influencers
By Lauren White, RCS Reporter. Download the top 15 blogs of 2019 for FREE! Here at RoofersCoffeeShop® we are dedicated to providing contractors and roofing companies with as much information as possible to support the success of their businesses. One way we do that is with the help of our RCS ...
Develop a COVID-19 Strategy for Your Business
RCS Influencer Rudy Gutierrez shares his company strategy for best practices and conducting business safely during the Coronavirus pandemic. My dear friends in the roofing industry, we are facing unprecedented challenges with the Coronavirus worldwide. Nationally the situation is fluid and changes minute by minute. We must be practical, remain informed and ...
