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Roof Coatings Manufacturers Association (RCMA)

Coffee Conversations with Will Lorenz

Roof Coatings are Disrupting the Roofing Industry

S2:E4 Heidi J. Ellsworth, RCS Partner, welcomes Will Lorenz, president of RCMA and Vice President Sales at General Coatings Manufacturing Corp to Coffee Conversations. They answer questions and discuss how roof coatings have changed the roofing industry by disrupting how contractors maintain, sell, install and replace roofs. The conversation focuses ...


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