Karen L. Edwards, RCS Editor
New Perspectives for Your Objectives
By Karen L. Edwards, RCS Editor. 3D visualization is growing in importance for the roofing industry. The advent of the aerial imaging industry led to the popularity of visualization for contractors. Using online tools, contractors ‘see’ a jobsite or building before ever visiting the site in person. The visualization helps contractors identify ...
Women who Support Women are More Successful
By Karen L. Edwards, RCS Editor. The roofing industry is a place where more women are doing just that – supporting each other. Traditionally, women have tended to compete with each other for career advancement and for attaining leadership roles. Perhaps this was due to the notion that there are only so ...
Contractor Increases Leads By 30%
By Karen L. Edwards, RCS Editor. The Surefire Marketing Platform helped Hinkle Roofing achieve the marketing results they wanted. Birmingham, Alabama-based Hinkle Roofing wanted to increase the number of leads that were coming in and at the same time knew that an improved website and stronger digital marketing campaign was needed to ...
Exit Plan that Lets You Keep Working
By Karen L. Edwards, RCS Editor. If you’re tired of owning your own business but love roofing, this plan might be right for you. When you think of exit planning for your roofing company, do you envision retirement? Maybe you haven’t even thought of exit planning for your business. Often, owners don’t ...
5 Tips for Recruiting Women into Roofing
By Karen L. Edwards, RCS Editor. Recruiting women into the roofing industry is a hot topic, but not much guidance has been given as to how to recruit them. The number of women working in the trades in 2018 was the highest in 20 years, according to ForConstructionPros.com, yet women still only ...
Cold-weather Product Selector Guide Now Available
By Karen L. Edwards, RCS Editor. Fight back against the cold weather with products that perform at just about any temperature. Even though winter officially begins on December 21 each year, much of the country has already been seeing cooler temperatures and snow. However, advancements in manufacturing, new technologies and cold-weather formulations ...
Stay ‘In the Know’ When You Connect with The Roofing Alliance on Social Media
By Karen L. Edwards, RCS Editor. By liking and sharing The Roofing Alliance’s posts, links and photos, you can help spread the word on the work they are doing on behalf of this great industry. The Roofing Alliance brings together leading contractors, manufacturers and suppliers committed to securing the future strength and ...
Bring Your Office to the Field
By Karen L. Edwards, RCS Editor. When your field team has the right tools and accurate information, your business will thrive. I had the opportunity to speak with Eleanor Gach, Content Director at Jobba Trade Technologies, who brings an interesting perspective to the industry. Before joining the technology company, Eleanor worked for ...
Next-Gen Sales Technology Learns from Your Data
By Karen L. Edwards, RCS Editor. Predictive analytics, artificial intelligence and GIS technology for sales success. It sounds futuristic but it’s happening right now. Recently, RoofersCoffeeShop® attended the METALCON show in Pittsburgh where we had the opportunity to listen to a technology presentation by members of the Roofing Technology Think Tank (RT3) ...
Independent Contractor or Employee?
By Karen L. Edwards, RCS Editor. New California law, Assembly Bill 5, takes effect January 1, 2020 and requires employers to use a strict method to determine classification or workers. After California Governor Gavin Newsom signed the bill into law in September, he issued a signing statement saying the bill will “help ...
