Heidi J. Ellsworth has worked in the roofing industry since 1993 and has held positions with Malarkey Roofing, Carlisle Construction Materials and EagleView Technologies. She is currently a partner with RoofersCoffeeShop® and owner of HJE Consulting.

Working with both RoofersCoffeeShop and HJE Consulting, she focuses on supporting overall marketing strategies, sales success and content development for companies and associations within the roofing industry. With a passion for networking and win-win scenarios, she continues to provide consulting and progressive digital advertising opportunities for companies and associations building strong collaborations for business profitability and success.

Ellsworth is a contributor to Professional Roofing, Florida Roofing Magazine, Roofing Magazine and authors a Western Roofing, Siding & Insulation Magazine column that focuses on marketing tactics for roofing contractors. She currently consults with the National Roofing Contractors Association and the Roofing Alliance while serving on the boards of Western States Roofing Contractors Association and Metalcon Advisory Council along with Roofing Technology Think Tank (RT3) and National Women in Roofing, two organizations that she helped launch. 

Episode 29: This Woman in Roofing is Changing the Industry 

Heidi J. Ellsworth joins Jonathan Goldhill in this episode of the Disruptive Successor Podcast. Heidi shares her extensive knowledge in the roofing industry, and how she helps companies associated with the roofing industry by supporting marketing strategies, sales, success, and content development.

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eBooks

Top Ten Coffee Conversations from Season Two

The Coffee Conversations podcast from RoofersCoffeeShop® invites you to pour a cup of coffee and sit with experts for conversations about what is top of mind for roofing contractors and the overall roofing industry right now. Held every other Thursday morning (6 a.m. PT), the team at RCS video chats ...
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Latest Training Resources

Eduardo Figueroa - The next level of training – Spanish Language Leadership Training

S3:E48 Heidi J. Ellsworth road trips to Southern California to visit with Eduardo Figueroa of Better Employees about the importance of providing leadership training for roofing contractors’ Latinx employees. Better Employees is a bilingual and bicultural training company dedicated to teaching individuals to become better employees, supervisors and managers. Eduardo ...
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S1:E6 Coffee Break - The Blueprints to Your Business with Coach John

Stay up to date with the best practices for your business in this editions of the R-Club Coffee Breaks. Join Heidi as she dives deep with coach John Kenney, CEO of Cotney Consulting Group. John and his book "The Blueprints to Your Business" have all the tools for you implement ...
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Coffee Conversations - How to deal with Very Severe Hail (VSH) – Storm Season 2021

S2:E13 Join RoofersCoffeeShop® as we visit with SOPREMA’s Darren Perry also a past employee of FM Global. He will be joined by Aileen Struble and Chris Evans of KPost Roofing & Waterproofing to talk about Very Severe Hail on the next Coffee Conversations. FM 4470 was revised in late 2016 ...
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Latest Spanish Content

Eduardo Figueroa - The next level of training – Spanish Language Leadership Training

S3:E48 Heidi J. Ellsworth road trips to Southern California to visit with Eduardo Figueroa of Better Employees about the importance of providing leadership training for roofing contractors’ Latinx employees. Better Employees is a bilingual and bicultural training company dedicated to teaching individuals to become better employees, supervisors and managers. Eduardo ...
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Latest Podcasts

Corynn Sheridan & Tara Faulkner - PVF Film That is Revolutionizing Metal Roofing

S4:E15 Heidi J. Ellsworth visits with Corynn Sheridan of DuPont™ and Tara Faulkner of Metal Alliance about a revolutionary film this is offering the metal roofing industry a new way of looking at metal protection. With over 60 years of proven performance, Tedlar® PVF Films from DuPont™ are trusted and ...
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Experience Titan XT™ as it Transforms Roofing

Every now and then something BIG and special happens in the roofing industry. This is one of those times as the thought leaders at TAMKO have done with the introduction of Titan XT™. In this RLW, TAMKO experts will share how roofing contractors can Experience Titan XT™ and how the ...
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Coffee Conversations - Celebrating Women's History Month

S3:E15 Coffee Conversations celebrates Women's History Month with thought-leading women who will reflect on the role women have played and are playing in the roofing industry. The legacy of amazing women in roofing and the women in between who have continued to push for inclusion will be a main topic along ...
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Latest Webinars

On Demand Coffee Conversations Test

April 28, 2022 at 7 am PT You will not want to miss this poignant and important moment in roofing in the next Coffee Conversations that is all about mental health awareness. Mandy McIntyre of 1st Choice Roofing and Christee Holbrook of Graham Roofing join Heidi Ellsworth to talk about how ...
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Por qué unirse a una asociación local de roofing es clave

Como la conexión, la educación y la representación hacen más fuertes los negocios. Muchos piensan que el éxito solo depende de lo que pasa sobre el techo. En la industria de roofing, las relaciones, el conocimiento, el respaldo y todo lo que existe detrás en lo más importante. Aquí es ...
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Coffee Conversations - Roofing & Homes For Our Troops - Sponsored by ABC Supply

S3:E16 In this Coffee Conversation, sponsored by ABC Supply, we'll hear from Brigadier General USA (RET) Tom Landwermeyer about ABC Supply's involvement in Homes For Our Troops, a nonprofit dedicated to building and donating specially adapted custom homes nationwide for severely injured post-9/11 Veterans, enabling them to rebuild their lives. The ...
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Read Listen Watch - Educational Content

ROCKWOOL - Alllll About Wall & Roof Acoustics

April 27, 2022 at 11 am PT In this RLW, we will learn about roof and wall acoustics and stone wool insulation. Antoine Habellion at ROCKWOOL will visit with Heidi J. Ellsworth in this informative Read Listen Watch (RLW) episode. ROCKWOOL is ready to empower contractors and their customers to ...
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Automations – How They Make Business Easy

February 23, 2022 11 AM PT In this RLW, we will find out why software automations are important in roofing. The experts at JobNimbus visit with Heidi J. Ellsworth on the subject of software automations in this very informative Read Listen Watch (RLW) episode. Today contractors can use automation to ...
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How to Train and Certify your Estimators!

January 26, 2022 11 AM PT This month’s RLW features John Kenney of Cotney Consulting Group who talks about the importance of estimating training and certification programs. More than ever, employee training is important for recruiting, retention and the ability to differentiate your business. John Kenney and the Cotney ...
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Latest Videos

Episode 15 - Heidi and Karen Together in DC on The Weekly Blend!

Join Heidi and Karen in this special live episode to hear what they have to say about all the happenings within the roofing industry. The fifteenth episode of The Weekly Blend is here and shot live from Roofing Day in D.C.! Join President Heidi J. Ellsworth and COO Karen L. Edwards ...
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Episode 14 - How to Win 5K, What to Expect for Roofing Day and Giving Back

Join Heidi and Karen every Friday to hear what they have to say about all the happenings within the roofing industry. The fourteenth episode of our Weekly Blend series is here! Join President Heidi J. Ellsworth and COO Karen L. Edwards for another exciting episode of this RoofersCoffeeShop® (RCS) original ...
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Episode 13 - Contractor Awards, Women's History and Tons of Jobs on RCS Classifieds!

Join Heidi and Karen every Friday to hear what they have to say about all the happenings within the roofing industry. The thirteenth episode of our Weekly Blend series is here! Join President Heidi J. Ellsworth and COO Karen L. Edwards for another exciting episode of this RoofersCoffeeShop® (RCS) original ...
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