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General Coatings Manufacturing Corp.

Will Lorenz - Why Silicone Roof Coatings are Dominating

Will Lorenz - Why Silicone Roof Coatings are Dominating

S4:E11 In this episode of Roofing Road Trips, RoofersCoffeeShop president, Heidi J. Ellsworth chats with Will Lorenz, VP of sales at EVERROOF. The two discuss the upcoming launch of the new EVERROOF silicone plant, how contractors can utilize silicone products on the roof and the stabilization of the supply chain. ...


General Coatings - Will Lorenz - Driving HOA Business in 2022 - Podcast

Will Lorenz - Driving HOA Business in 2022

S4:E9 Heidi J. Ellsworth, RCS President, sits down with General Coatings CEO Will Lorenz to talk how they are bringing new solutions to the market and particularly the HOA market. With high demand from consumers for not only solutions to the material and labor shortages but also progressive solutions for ...


General Coatings - Coffee Conversations – Gen Z Takeover 2.0! - Podcast

Coffee Conversations – Gen Z Takeover 2.0!

January 27, 2022 7 am PT / 10 am ET Don't miss this Coffee Conversations, sponsored by General Coatings, as we welcome Rohan Gupta, the next generation of General Coatings' leadership, Clemson University students Ayushi Raj Dua and Declan Fay. Declan has participated in the Roofing Alliance's student competition multiple times. ...


JM - Coffee Conversations - 3rd Quarter review

Coffee Conversations - 2021 3rd Quarter Review

S3:E3 Sponsored by Johns Manville Join Heidi Ellsworth on the next Coffee Conversations as she welcomes CEOs and executives Adam Oaks of Estimating Edge, Deryl Kratzer from National Roofing Partners, Will Lorenz of General Coatings, and Jennifer Ford-Smith of Johns Manville. These industry leaders will share an in-depth look of 2021’s ...


Coffee Conversations - CEOs

Roofing CEOs’ Industry Outlook

S2:E15 Join Heidi Ellsworth on the next Coffee Conversations as she welcomes CEOs Adam Oaks of Estimating Edge, Deryl Kratzer from National Roofing Partners and Will Lorenz of General Coatings. These industry leaders will share in depth what the first quarter of 2021 has truly looked like for the industry. Amid ...


Coffee Conversations with Will Lorenz

Roof Coatings are Disrupting the Roofing Industry

S2:E4 Heidi J. Ellsworth, RCS Partner, welcomes Will Lorenz, president of RCMA and Vice President Sales at General Coatings Manufacturing Corp to Coffee Conversations. They answer questions and discuss how roof coatings have changed the roofing industry by disrupting how contractors maintain, sell, install and replace roofs. The conversation focuses ...


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