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Cass Jacoby

roof deck tape mfm building products

The Key to a High Level of Waterproofing

By Cass Jacoby, RCS Reporter. Get a free sample of MFM’s ready-to-use Roof Deck Tape and start taking waterproofing the home to the next level. Often overlooked, sealing the seams on the substrate boards of steep-slope roofing projects is the key to waterproofing a roof. That is why several ...


university of florida interview

What The Future Generation of Roofing Professionals Want in a Company

By Cass Jacoby, RCS Reporter. RoofersCoffeeShop® interviews the University of Florida students of the Roofing Alliance competition. The Roofing Alliance hosted its eighth Construction Management Student Competition at this year’s IRE. RoofersCoffeeShop® was on the beat, interviewing the finalists of the student competition and figuring out what ...


roofing goes green

Roofing Goes Green

By Cass Jacoby, RCS Reporter. Learn about the companies that are driving the industry towards a greener future. It is no secret that now more than ever is the time to focus on greener roofing solutions and for companies to reduce CO2 emissions. As manufacturers innovate to provide products that ...


exceptional metals tax incentive

How to Maximize Your Customer’s Tax Incentive

By Cass Jacoby, RCS Reporter. Tax season is among us, and there has never been a better time for commercial property owners to invest in a new metal roofing system. EXCEPTIONAL® Metals knows that growing their business means growing your business, which is why they are promoting a federal tax ...


Breakthrough Academy executing interviews

How to Execute Better Interview Set-Up Calls

By Cass Jacoby. You received a resume, you think it looks pretty good and now it's time to pick up the phone. How do you nail the pre-interview first impression? Let’s be honest, hiring is hard! Finding the best people and creating a world-class recruiting and hiring funnel takes a ...


titebond sealants

What is the Difference Between These Two Sealants?

By Cass Jacoby. Titebond’s® WeatherMaster and DuraMaster are two of the brand’s top-performing sealants. Both are paintable, versatile and VOC-compliant, but other than that, what are their differences? These two sealants, they share one main commonality: high performance. While both products are excellent choices for siding, window and door applications, ...


greening single ply roof

Greening the Single-ply Roof

By Cass Jacoby, RCS Reporter. Protect more than just the roof with Duro-Last®; protect the Earth as well. Duro-Last, Inc. is committed to sustainable practices and materials in single-ply manufacturing. For more than 20 years, Duro-Last has focused on sustainability as a guiding tenant of their roofing solutions. Read on ...


Greg Morrow Roofing Road Trips

A Quality Roof is in the Small Things - Roofing Accessories

By Cass Jacoby, RCS Reporter. In an RCS podcast, Greg Morrow talks about prefabricated accessories and how they help contractors deliver a better-looking roof with a much faster installation. In a new Roofing Road Trips episode, Heidi J. Ellsworth meets with Greg Morrow, President and Founder of FlashCo. “In 2000, ...


Ingage Make Onboarding Easier

How to Make Onboarding Easier and More Effective

By Cass Jacoby, RCS Reporter. Get new hires up and running faster by leveraging engaging technology like advanced presentation software An onboarding process, second only to recruitment, is the most crucial part of integrating new hires into your company. Unfortunately, onboarding is often seen as an afterthought with very little ...


United Asphalts Built-Up Roofing

4 Reasons Building Owners Choose Built-up Roofing

By Cass Jacoby, RCS Reporter. Why BUR systems continue to be a smart choice for low-slope roofs. Built-up roofing (BUR) is a popular roofing system used on low-slope roofs because it provides excellent waterproofing and UV protection. While BUR has been around for over 160 years, the material and installation ...


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