They Clicked Through!! So Now What?

By Vickie Sharples.

While Calls to Action are very important, don’t forget to tell the customer what you want them to do after they click the link! If you don’t, they will just visit the page and then they are gone. Lead lost.

Even if you think it should be intuitive what to do, it’s not. Do you want them to sign up, find a place to buy, or download a form?  Whatever it is, say that loud and proud and then provide the way for them to do it.  That’s how you convert a lead!