GAF Contractor’s Corner - Episode 3 and 4: Maximizing the Customer Experience, with guests Janice and Kelly Stitzer of CIG Construction.

Kelly and Janice Stitzer, a husband and wife team, began their professional partnership renovating and remodeling homes and multi-unit properties. A concentration in roofing was a natural transition.

As a third-generation general contractor, Kelly grew up on commercial job sites. Hammer-to-nail experience at a young age in framing, drywall, concrete, and roofing, among others, has provided Kelly with keen knowledge in the broad scope of ground-up construction projects.

Janice, with a background in real estate and finance, rounds out this husband and wife team and their collaborative execution in providing the best client experience. Their strong work ethic and passion for quality keeps this duo intimately involved in every project.

In Episode 3, Janice and Kelly discuss the pros and cons of retaining a business coach to help them take a hard look at their business goals and the steps they need to take to accomplish them. “I came into the company two years after Kelly started the company because I saw him struggling with the back-end office stuff,” said Janice. “We rode a roller coaster ride.  We thought that we just needed to increase our revenues and that will solve our problems, but what happened with that is it just magnified our dysfunction. We need a perspective from the outside.”

Episode 4 concludes the discussion with Kelly and Janice where they discuss the importance of branding, what they look for when hiring new employees, the value of working with an executive coach, and what’s in store for the future of CIG Construction. Both are advocates of the power of the customer experience. Their company, founded in 2010, focuses on all types of commercial and residential roofing.

Source: GAF Pro Blog