Changing the Conversation Between Building Owners and Roofing Contractors with New Technologies

By Heidi J. Ellsworth, RCS Partner

Be sure to watch this RLW – Read Listen Watch Webinar on July 31, 2019 at 11 am PDT to learn about these new technologies that are changing conversations.

On Wednesday, July 31, 2019, RoofersCoffeeShop will be visiting with Kurt Sosinski of Tremco Roofing about new product technologies that are changing conversations between contractors and owners. Not only is it changing conversations, but these technologies are starting to define how building owners look at the longevity and durability of roofing, security on the rooftop and the ability for roofing systems to endure the elements. 

According to MarketResearch.com, “the US demand for low-slope roofing is projected to advance less than 1.0 percent annually to 110.7 million squares in 2021. Increases in commercial building construction expenditures will support gains. The large reroofing segment will also offer growth prospects as roofs undergo roof repair and replacement activity. In many cases, building owners will replace older roofs with materials that are more durable or promote energy efficiency.”

Building owners are looking for durability and energy efficiency along with a strong focus on roof repair and restoration.  Sosinski will share how new technologies in granule retention, anti-wicking fabrics, adhesives, bitumen blends and RooF-ID systems are creating roofing products that solve building owner’s problems on the rooftop. He will explore how building owners and facility managers will be looking for these new technologies in order to reap the highest ROI and long-term savings.

In looking at trending, according to MarketResearch.com and a new white paper by The Freedonia Group, identified the following roofing trends that will be important to owners:

• Not all roofing materials are created equal, and consumers and roofing contractors will gravitate to certain materials known for their durability, energy-efficiency, and ease of installation.
• Storm-resistant roofing will be in higher demand due to the requirements of new building codes and insurance policies that require the use of storm-resistant products.
• Durable roofing products that can endure severe weather will also see rising use, especially those that are resistant to wind, impact, UV, and extreme temperatures or prolonged moisture.
• Energy-efficient, cool roofing will see robust increases in sales in the future, particularly in California, Florida, Texas, and other parts of the southern half of the U.S.
• A shortage of roofers and skilled craftspeople will heighten the need for easy-to-install roofing products with self-adhesive membranes, spray-applied roof coatings, and snap-together metal panels.

The RLW – Read Listen Watch sponsored by Tremco Roofing will address how new technologies are offering solutions for these potentially challenging trends. We will talk about how roofing contractors can learn about these important innovations and apply them in their conversations with building owners and facility management.

Register today for the RLW here.  Even if you cannot make the webinar be sure to register here to be notified about all of the on demand opportunities including video, podcast and white papers that are available 24/7 at https://www.rooferscoffeeshop.com/read-listen-watch.