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A Smart Solution for Flat Residential Roofs

General Coatings Flat Residential Roofs
June 17, 2020 at 2:00 p.m.

By Karen L. Edwards, RCS Editor.

Are you offering spray foam roofing solutions to residential customers? You might be missing an opportunity.

Spray foam roofing, SPF, or coated foamed roofing, provides an energy-efficient, long-lasting waterproof solution for flat residential roofs. 

They are excellent new and recover roof systems installed by spraying a two-component expanding rigid foam with its seamless, self flashing and fully adhered benefits.  A UV reflective and protective coating is then applied over the cured foam to provide a durable, impact resistant, wear surface enhancing its normal service life. 

RCS partner General Coatings Manufacturing Corp. offers warranted field applied solutions that can be installed over numerous substrates like cap sheet, plywood/OSB, metal, concrete, ISO board, tar and gravel making it a smart choice for flat residential roofs. Homeowners will appreciate the way it stops leaks by sealing up holes, filling in low spots and adding more energy-saving continuous insulation. 

Most homeowners may be familiar with interior SPF insulation, so it will be easier to educate them on spray foam roofing benefits, its cost saving performance, and how easily it can be installed over most existing roofs, keeping old materials out of the landfill. 

Foam Roof Solutions used a video resource from General Coatings to provide an easy-to-understand explanation as to what they system is and how it is applied. The result is a very effective marketing tool to sell this solution to homeowners. 

The video uses an animation to explains the installation process, starting by showing the application of primer. Step two demonstrates the minimum application of the spray foam (one inch) followed by the application of two coats of an elastomeric coating and the addition of granules as the final step. It’s a clear step-by-step video that is just 25 seconds long and can be embedded into your website for potential customers to view. 

An Ultra Thane HFO spray foam roof is very appealing to homeowners who are interested in environmentally friendly solutions with low climate change impact. Spray foam is Renewable and Repairable by applying additional layers of elastomeric coating. A coated spray foam roof provides a tough, monolithic and insulated membrane that will protect their home for many years to come. 

Learn more about General Coatings SPF solutions in their RCS Directory.



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