Sales & Marketing
Psychological Sales: The Anchoring Effect
By Colin Sheehan, RCS Reporter. What is the anchoring effect? And how can you use it to increase sales in your business? Cognitive psychologists Daniel Kahneman and Amos Tversky first discovered what they called the anchoring effect, or anchoring heuristic, back in the 1960s. It is among a collection ...
This Free Resource Will Help Close Sales
By MARCO Industries. This buyers guide makes it easy to teach your customers the benefit of choosing a metal roof. When it comes to convincing a future customer that a metal roof is the best option for them, you want to have supporting materials ready for them. You should ...
A Contractors Guide to Social Media
By HomeAdvisor powered by Angi. Detailed social media marketing tips and how to use social media to win more jobs. As a contractor you are an invaluable resource for home improvement, social media can help you share this expertise with the world. Social media provides the opportunity for you ...
6 Effective Tips to Upgrade Your Roofing Sales Pitch
By Equipter. Integrate these six things into your presentation to close more sales. Your roofing sales pitch is probably pretty stellar. But that doesn’t mean you shouldn’t be seeking for ways to improve. Nail these strategies into your sales pitch for a solid, memorable presentation that leaves your prospect ready ...
Take Your Business to the Next Level With Grow With Groth Weekly Webinars
By Cass Jacoby, RCS Reporter. Watch expert Ryan Groth’s YouTube channel for key insights in growing your contracting or trades business into a high-performing sales organization. Sales Transformation Group’s Ryan Groth guides you through an eight-day journey full of stories, insights and helpful perspectives that will help you grow your ...
5 Ways to Keep Up With Online Marketing in Peak Roofing Season
By Equipter. This quick checklist will help you maintain an up-to-date online presence and show you are an engaged roofing professional. Marketing is vital to your contracting company making a great first impression and winning jobs. Even in the height of busy season, make sure you’re providing homeowners with the ...
Six Qualities Homeowners Look for in a Roofer and How to Achieve Them
By Equipter. Being a professional residential roofer is easy: just deliver what your customer wants! But how do you know what homeowners want? Get into the mindset of your ideal customer. If you’re a homeowner, think about what you would appreciate in a roofing contractor, how you’d like to be treated. Then ...
Ensure Profitability Through Estimation
By Paul Atherton, business coach and engineer, Breakthrough Academy. Learn these four key elements and enjoy successful communication with your customers and employees. Most business owners and entrepreneurs have found themselves in situations where they spent valuable time addressing issues that could’ve been avoided through proper planning and communication. The problems caused ...
How to Use Online Resources to Build Your Business
By Karen L. Edwards, RCS Editor. Learn about the tools and opportunities to build your business using digital resources. You are invited to join John Kenney of Cotney – Attorneys and Consultants in this 30-minute webinar on April 21 at 1 p.m. ET to learn about how you can build ...
The Secret to Bringing Old Leads Back to Life
By Dave Yoho for International Roofing Exo (IRE). How to identify and revive leads while preventing more from showing up DOA to your company. The lifespan of a lead is an important tool to help evaluate if a job is worth pursuing. It’s worth probing into what created a lead. While many ...
