Sales & Marketing
The Home Improvement Contractor’s Social Media Action Plan for 2019
By SureFire Local. Every second, 11 people use social media for the first time. If you read about as fast as the average person does, eight new people will have joined a social platform in the amount of time it took you to finish this sentence. That’s mind-blowing! If you think of the ...
How To Make A Digital Transformation In 2019
By Mauricio Cardenal, Roofing Marketing Pros. Do you want your roofing business to start making money online? If the answer is yes, keep reading. The internet has been around for decades, but despite this, the vast majority of roofing companies have yet to embrace digital marketing. In terms of digital marketing, construction as a ...
Time to Get Personal - Why You Should Mail Strategically and Often
By HailPost. Direct mail is making a comeback, with a revamped approach that can provide quick, targeted marketing messages. We’ve all experienced it before. You log on and do a little online shopping. Then, bam! The next thing you know, your social media or website ads are flooded with images of a ...
Tips for making more effective sales presentations to your roofing leads
By IKO. The Rules of Selling Have Changed. Have You? You know from firsthand experience that the rules of selling have changed. Think back to the last time you purchased a new vehicle. You went online to research the make, model and mileage. Perhaps you looked at consumer reports or read online ...
6 Questions Home Improvement Contractors Should Ask Themselves Before Responding to a Negative Review
By SureFire Local. Nobody enjoys seeing that notification of a negative review, but with the right attitude and response, you can turn them into a real competitive advantage for your home improvement business. Below are six questions all home improvement contractors and business owners should ask themselves before hitting “publish” when responding ...
7 Things That Are Hurting Your Digital Marketing Game
By Surefire Local. Knowing the best tactics in digital marketing may not be enough if you’re still committing critical errors. In our ‘7 Ways Successful Contractors Are Nailing Digital Marketing’ webinar, we talked about the various strategies smart businesses use to increase their close rates by 5% to 9%.But knowing effective tips ...
5 Google My Business Tools Home Improvement Contractors Should Start Using
By SureFire Local. Google My Business has quickly become one of the most powerful tools for a home improvement business. It allows you to easily manage and improve your business’ online presence, helping you attract the right kind of clients across the entire Google ecosystem including Google Search and Maps. We’re going ...
3 Tips to Improve Your Website’s Search Ranking
By Steve Nuttall, CertainTeed. On average, Google processes around 3.5 billion different searches per day. According to a Local SEO study by HubSpot, 46% of all Google searches are local and 76% of all local searches result in a phone call. As a contractor with a website this means opportunity for ...
Are You Listening to your Customers?
By Heidi J. Ellsworth, RCS Partner. You may need to be diversifying your business with new products or initiatives. I had the pleasure of attending the 2018 METALCON Conference in Charlotte, NC. A great show and a great chance for me to really visit with a number of metal roofing contractors, ...
Digital Transformation: How to Boost Sales in the Roofing Sector
By ForceManager. According to an industry outlook report conducted by the Freedonia Group the U.S. demand for roofing is set to reach around 270 million squares by 2021, a 4.9% year-on-year increase to $19.9 billion. This surge is driven primarily by the shifting stance of insurance providers requiring homeowners to replace older ...
