Sales & Marketing
How to Increase Your Business With Lower Closing Rates
By Cass Jacoby, RCS Reporter. Ryan Groth crunches the numbers on how to more than double your business during the process of upscaling your sales team. One of the biggest leaps a contractor has to make when upscaling is adding a sales team. When bringing on so many ...
7 Sales Techniques to Avoid
By ABC Supply. Better ways to sell that contribute to a more sustainable business. Making sales is more than cold calling and generating leads. Any experienced contractor will tell you that the key to making successful sales is building customer relationships. Building trust with your customer base increases the ...
5 Marketing Don’ts for Roofers [And What to Do Instead]
By Equipter. Avoid these marketing mistakes and build a better strategy for finding and securing roofing leads. Maintaining a successful roofing company takes more than expertise in installing a quality roof. It also takes some marketing prowess. Having an effective marketing strategy is how you build a profitable ...
See How Estimating Edge Increased Efficiency and Saved Money for Nevell Group, Inc.
By Estimating Edge. Look into this case study of how Nevell Group, Inc. saved time and saw enhanced production thanks to implementing the Estimating Edge. “I was so sold on the product that I was willing to offer up the first half of my bonus to cover the cost,” ...
Your Road Map to Roofing/HVAC Home Show Success
By Equipter. How to effectively use swag and tips for reinvigorating your HVAC or roofing marketing strategy as home shows make a comeback. Once you’ve developed fully fleshed out strategies for pre- and post-show marketing to get your roofing business in front of homeowners. Your overall plan should include ways ...
Reserve Your Spot at First-ever STG Sales Warrior LIVE Event
By Sales Transformation Group. Craft a winning sales plan and increase your sales in just two days at this exclusive event in Florida this October. For the first time, Sales Transformation Group is holding a Sales Warrior event this October 7-9 at the Wyndham Grand Bonnet Resort Hotel in Orlando, ...
Spend Time Online and Thrive
By Chuck Magee, Raise the Rank. In today’s world, your online presence and your company’s success go hand in hand. Here are some suggestions to help your company look better online. If you want your roofing business to stand out against the competition, the best place to start is your ...
All-Brite Painting Sees 544% ROI After Joining Sales Accelerator
By Sales Transformation Group. Commercial painting contractor closes a $48K job within two months of Sales Transformation Group training. Stephen McPhatter, the owner, operator and president of All-Brite Painting Inc., knew he needed to understand how to be a good salesperson in order to win more jobs. “I never ...
3 Unique Ways to Digitally Market Your Roofing Business
By Equipter. Looking for ways to market your roofing business online to homeowners outside of Facebook? It’s a big world out there when it comes to digital marketing options targeting homeowners. While Facebook certainly brings in a good deal of clicks, there are plenty more digital marketing options that can ...
How to Increase Website Traffic With Google My Business (Part 2)
By Raise the Rank. Grab Google’s attention, use Google messaging to contact leads and prospects and get more reviews to grow your business. Editor’s note: The article that follows is part two of a series that describes a variety of techniques made for contractors to increase their roofing company’s online ...
