Sales & Marketing
Advice for Contractors Who are Losing Sleep at Night Wondering if you Will Cover Payroll this Week
By Ryan Groth. Are you a contractor struggling to keep up with your overhead? Or maybe you’re getting work but deep down you know you’re scraping the barrel… Here’s some sobering advice: If you haven’t met me yet, my name is Ryan Groth and I work with contractors to build predictable sales models so ...
Case Study: 45% Conversion Rate on 270 Roofing Leads
By Roofing Marketing Pros. How Dreamworks Restoration separated themselves online from their competition and converted 45 percent of 270 leads. Dreamworks Restoration is a general contractor that specializes in commercial and residential property claims, new construction, fire/water restoration, and remodels. They are based in the Northern Atlanta metro area and have ...
What Are Google Local Service Ads and Why Are These Ads So Effective For Home Services Contractors?
By Surefire Local. Get started with google local service ads and connect with homeowners in the most direct way possible! Google has completely changed the game when it comes to how homeowners find and contact home services businesses online. Google recognizes that homeowners who search for local services online, oftentimes need these ...
How to Grow Your Construction Business Through Referrals
By EagleView. Acquiring new prospects through word of mouth may be the oldest marketing trick in the book. So why are some construction business owners afraid to ask their customers for referrals? Nielsen research has found that consumers “are four times more likely to buy when referred by a friend to a particular ...
Looking to Increase Margins? Here are Some Tips from the Experts
By Trimble Contractor Work Zone. In every industry, most businesses seek to increase their margins, but it takes a little more hard work than just raising prices. The 2018 Commercial Construction Index indicated that more than half of contractors (54%) expected to see profits rise during 2019. This isn’t going to happen ...
The Missing Link to Making Direct Mail Work Better For You
Direct mail usually isn’t “direct” enough until now. For the first time in the industry, you can now pick exactly where you want to mail with just a few simple clicks. It really doesn’t matter how pretty or clever your design is, or how competitive of an offer you have. If ...
7 Amazing Roofing SEO Strategies
By Mauricio Cardenal, Roofing Marketing Pros. It’s the goal of every business, no matter the industry: how to get the coveted top spot in search engine results. There are many factors that determine how results are listed in a search engine, but one of the most important to understand – particularly for ...
Top 5 Ways to Cultivate the Best Sales Environment
By Ryan Groth, Sales Transformation Group. What dictates an environment where salespeople can perform at their best? Do you want high-level performers on your team? You've heard it said by John Maxwell, "everything rises and falls on leadership." Anytime you evaluate a champion team, you can see that there ...
3 Ways Home Services Contractors Can Build Trust Through Social Media
By Surefire Local. When it comes to your home improvement business generating new leads through digital marketing, it begins by building trust with homeowners. The best way to do that is to win their trust with online reviews and build a community on social media. Doing so can help you engage homeowners ...
Does Google Trust Your Home Services Business?
By Surefire Local. Google is the most popular search engine consumers use every day to find the answers to their questions. While it’s true that trust is currency, it doesn’t just apply to your clients. It also applies to Google. By following Google’s best practices to manage your online presence, you’ll be ...
