Sales & Marketing
Selling Roof Maintenance Checks
By Sarah Smith, JobNimbus. Follow these three tips to improve your sales of maintenance checks. Selling roof maintenance checks can not only increase profit and improve bottom-line but also eliminate competition and build customer relations. However, selling a service is not always easy. Many roofing contractors fall short when it comes ...
Proven Tips for Setting Up Your Google Local Services Ads Campaigns and Strategy
By Surefire Local. There are more than a few ways to drive visibility for your business in Google Search. It’s always important to be ranked well for organic results, which comes from building a website that’s naturally attractive to Google (SEO, geo-signals, consistent information, etc.). However, organic visibility can only get you ...
7 Roofing Contractor Marketing Strategies
By Mauricio Cardenal, Roofing Marketing Pros. Don't make the mistake of only marketing when business slows down. It happens far too often. Roofing companies wait until the business gets slow, and then pour effort and money into roofing contractor marketing, only to stop marketing as soon as business picks up again. This ...
Connecting Google Local Services Ads with Your Google Ads Strategy
By Surefire Local. Google Local Services Ads (LSAs) are a new way for your business to stand out from the competition. They also work very well at helping to level up your current Google Ads strategy. This isn’t a situation where you want to choose one or the other, however. Rather, you want ...
No More Guessing. EagleView Helps Improve Contractor Profitability With New Waste Factor Calculation
Here at EagleView, we’re constantly looking to see how we can help our customers solve their biggest problems using the latest technology. When roofs are damaged due to normal wear and tear or as the result of a storm, a “guesstimation game” begins in which contractors and insurance carriers try to ...
Live with Google on July 23rd: Latest Trends & Reaching Today’s Homeowner
Don’t miss this incredible opportunity to hear directly from Google on the latest trends. Ever want to pick a Google expert’s brain to get more insight on how your business can gain more local clientele? Now’s your chance! We’re incredibly excited to announce Google will be returning to speak on their ...
Beau Wolcott of B. Wolcott Construction Shares Sales Success
Being account focused and working with Sales Accelerator takes roofing company to the next level in sales and predictability. Ryan Groth of Sales Transformation Group has been working with roofing contractors across the country on accelerating their sales efforts. He recently sat down with Beau Wolcott of B. Wolcott Construction ...
3 Great Metrics to Assess the Health of Your Roofing Business
By Jobba Trade Technologies. Working with thousands of roofers over the years, our team at Jobba Trade Technologies has identified three great metrics that can be very helpful to your roofing business. Not only can they help management to focus their attention on what matters most, they can also help to identify ...
Video, Video, Video!
By Roofing Marketing Pros. Video is a powerful marketing tool for your business. Mauricio Cardenal of Roofing Marketing Pros continues to share great advice with RoofersCoffeeShop® this time about video marketing. He notes that it is one of the most effective long-term strategies any company can have. It can ...
Marketing Strategy and Technology: Creating an Integrated and Successful Plan for Home Contractors
By Surefire Local. Discover how your home contracting business can use the latest technologies and tools to create a focused digital strategy to drive local visibility for your business online. In this new eBook, walk through the steps of building and executing an integrated and successful digital strategy for your business. ...
