Sales & Marketing
Why Focus on a Yelp Marketing Strategy For Your Local Business?
By Steve Eastlack, Surefire Local. Yelp is so much more than just a review site. It shows actual consumer experiences, helps people discover local businesses and allows these same businesses to engage with potential clients. As one of the most visited sites in the country, with close to one hundred million monthly ...
5 Steps to Help Your Business Thrive in a Time of Economic Uncertainty
By LEVERAGE. With the spread of the coronavirus (COVID-19), you are not only responsible for your personal health and the health of your loved ones, but also for the health of your business. With the U.S. economy potentially headed for a recession, the country is in a severe state of economic uncertainty, ...
Building Your Metal Roofing Business: Marketing Tips From Marco.
By Marco Industries. Follow these marketing tips to help keep your sales pipeline full. Unless word-of-mouth is enough to keep your crew(s) busy year ‘round, you need to actively market your services to potential customers to keep the pipeline full. Fortunately, there are many things you can do to make ...
Business Championships
By Lauren White, RCS Reporter. Increase team productivity and create a winning environment by implementing end-of-the-year incentives. The idea of “defining the championship” came to Ryan Groth, the founder of Sales Transformation Group, Inc., while in Washington, D.C. He was there for the celebrations of the Washington Nationals winning the Major ...
Building Your Local Marketing Budget
By Steve Eastlack, Surefire Local. The digital revolution has expanded our reach to all corners of the globe, but local still reigns supreme. Search engine and social media users continue to prioritize local results, which promise greater relevance and convenience. This is true not only in service-oriented industries but also in retail ...
Equipter Remodels Brand Promise for Roofers in New Marketing Center
New Roof No Mess® opens doors for roofing contractors. Professionalism is one of the keys to success in the roofing industry, made of a clean, honest image and top-notch service. Equipter, LLC is always looking for new ways to help contractors enhance that image. The company’s most recent development, the Equipter ...
How to Improve Your Google Reviews
By LEVERAGE. Everything you need to know about how to improve your business's Google rating. Are you struggling to improve your business’s online rating despite providing exceptional service? Unsure of how to acquire Google reviews, or how to increase your Google rating? Maybe you need consumers to leave positive reviews? In our ...
Getting Started With Your Local Marketing Strategy
By Steve Eastlack, Surefire Local. Local marketing is the ultimate lead generation strategy for local businesses (i.e. those who get a majority of their customers from within a 75-mile radius). It’s making sure that anything you do, both on and offline, promotes your business in a way that encourages members of your ...
How to Win on Google
By LEVERAGE. Hopefully, Google is a significant component for your 2020 marketing. If it isn't, I suggest getting started so that you can begin the year strong. There are three key elements to winning on Google in 2020. Convince Google that you’re the authority in your market by consistently publishing high-quality content ...
3 Tips for Powering Through the Roofing Sales Slump
By Equipter. It’s not easy selling new roofs when the old are covered in snow. Full roof inspections can’t take place, so it’s impossible to get an accurate estimate. Not to mention the last thing on homeowners’ minds over the holidays is roof replacement. How, then, can you power through this roofing sales ...
