Expert Conversations
Predictive Analysis, Cloud-Based Collaboration and Smartsheet, Oh My!
By Lauren White, RCS Assistant Editor. Learn about technology in the roofing industry and how roofing contractors can adapt to the technology-driven, post-COVID, business environment. In response to learning that roofing professionals want to consume content how they want and when they want, RoofersCoffeeShop® (RCS) l developed RLW, which stands for Read, ...
S2:E36 Roofing Road Trips with Heidi - What to Expect at Decks to Dockets 2020
By Colin Sheehan, RCS Reporter. Hear from two amazing industry leaders about this year’s Decks to Dockets and the changes that have been made. Alison LaValley of National Roofing Contractors Association (NRCA) and Trent Cotney with Cotney Construction Law sat down with Heidi J. Ellsworth, RCS partner, for a Roofing Road Trips ...
What is an API and Why Does it Matter?
By Karen L. Edwards, RCS Editor. API’s, when set up properly, can greatly improve workflows and efficiencies. In a recent episode of Roofing Road Trips with Heidi, David Almario and Scott Keith of Jobba Trade Technologies joined Heidi to talk technology. One of the topics they talked about was an API, or ...
What’s the Future of Sustainability and Roofing?
By Lauren White, RCS Assistant Editor. Interested in making your business more environmentally sustainable? This RLW is for you! When RoofersCoffeeShop® (RCS) learned that roofing professionals want to consume content how they want and when they want, RCS developed RLW, which stands for Read, Listen, Watch. Now, contractors can read ...
S1: E8 Stories from the Roof – Conducting Business During Turbulent Times
By Colin Sheehan, RCS Reporter. With 40+ years working in commercial and residential roofing, Mike knows what it takes to keep a business running. On this episode of Stories from the Roof, an original RoofersCoffeeShop® (RCS) podcast series, RCS influencer Mike Pickel of Texas Traditions Roofing sits down ...
S2:E37 Roofing Road Trips with Heidi – Innovative Polymer Film Seals Storm Damaged Homes
By Karen L. Edwards, RCS Editor. Listen in as Heidi learns about this invention that protects damaged structures for a year or more until permanent repairs can be made. In this episode of Roofing Road Trips, Heidi sits down with Matthew Lennox, the contractor and inventor behind Stormseal® to learn more about ...
S2:E34: Roofing Road Trips with Heidi – IKO's Asphalt Shingle Portfolio
By Colin Sheehan, RCS Reporter. Learn how to get the most out of your digital marketing videos. Heidi J. Ellsworth, RoofersCoffeeShop® (RCS) partner, sat down with Jack Gottesman, the marketing services manager for the U.S. at IKO for this installment of Roofing Road Trips with Heidi. They talked about ...
S:2 E:33 Roofing Road Trips with Heidi - One Woman’s Roofing Journey
By Colin Sheehan, RCS Reporter. Beacon Building Products’ Chelsea Oesch supports employees and makes work fun. The manager of the Austin branch of Beacon Building Products, Chelsea Oesch joined RoofersCoffeeShop®’s own Heidi J. Ellsworth to discuss her journey into the roofing industry and her creative methods to support employees. Chelsea graduated from ...
S:2 E:14 Stories from the Roof – Heidi J. Ellsworth Talks With Third Generation Canadian Roofer
By Colin Sheehan, RCS Reporter. Dave Hoyle shares what he’s learned from being in a family business. This episode of Stories from the Roof features Dave Hoyle from Cherry and Hoyle Roofing out of Oakville, Ontario, Canada. Dave’s grandfather started Cherry and Hoyle Roofing in 1953 shortly after ...
RoofersCoffeeShop® Podcasts Promote Diversity and Inclusion for the Roofing Industry
By Colin Sheehan, RCS Reporter. Diverse perspectives are necessary for the growth and sustainability of the roofing industry. Podcasts available on RoofersCoffeeShop (RCS) provide diverse voices on roofing industry topics that may be hard to find elsewhere. The importance of this cannot be emphasized enough, as it is the ...

















