https://staging.rooferscoffeeshop.com/post/maximize-your-return-from-trade-shows

ContentController :: post

Request

GET Parameters

No GET parameters

POST Parameters

No POST parameters

Uploaded Files

No files were uploaded

Request Attributes

Key Value
_controller
"App\Controller\Master\ContentController::post"
_firewall_context
"security.firewall.map.context.main"
_route
"post_master"
_route_params
[
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]
_security_firewall_run
"_security_main"
_stopwatch_token
"476e18"
slug
"maximize-your-return-from-trade-shows"

Request Headers

Header Value
accept
"*/*"
accept-encoding
"gzip, br, zstd, deflate"
connection
"close"
cookie
"handl_landing_page=https%3A%2F%2Fstrongeru.com%2Fcategory%2Fpodcast%2F; HandLtestDomainNameServer=HandLtestDomainValueServer; handl_ip=3.145.168.147; handl_url_base=https%3A%2F%2Fstrongeru.com%2Fcategory%2Fpodcast%2F; user_agent=Mozilla%2F5.0%20AppleWebKit%2F537.36%20%28KHTML%2C%20like%20Gecko%3B%20compatible%3B%20ClaudeBot%2F1.0%3B%20%2Bclaudebot%40anthropic.com%29; handl_url=https%3A%2F%2Fstrongeru.com%2Fcategory%2Fpodcast%2F"
forwarded
"for="3.145.168.147";host="staging.rooferscoffeeshop.com";proto=https"
host
"staging.rooferscoffeeshop.com"
surrogate-capability
"symfony="ESI/1.0""
user-agent
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
x-accel-internal
"/internal-nginx-static-location"
x-forwarded-for
"3.145.168.147"
x-php-ob-level
"1"
x-real-ip
"3.145.168.147"

Request Content

Request content not available (it was retrieved as a resource).

Response

Response Headers

Header Value
cache-control
"private, must-revalidate"
content-type
"text/html; charset=UTF-8"
date
"Sat, 27 Jul 2024 03:20:13 GMT"
expires
-1
pragma
"no-cache"
x-debug-token
"3c64ef"

Cookies

Request Cookies

Key Value
HandLtestDomainNameServer
"HandLtestDomainValueServer"
handl_ip
"3.145.168.147"
handl_landing_page
"https://strongeru.com/category/podcast/"
handl_url
"https://strongeru.com/category/podcast/"
handl_url_base
"https://strongeru.com/category/podcast/"
user_agent
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"

Response Cookies

No response cookies

Session 23

Session Metadata

Key Value
Created
"Fri, 26 Jul 24 20:20:12 -0700"
Last used
"Fri, 26 Jul 24 20:20:12 -0700"
Lifetime
0

Session Attributes

Attribute Value
last_route
[]
non_sign_in_route
[
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  ]
  "path" => "/post/maximize-your-return-from-trade-shows"
]
site
1
this_route
[
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    "slug" => "maximize-your-return-from-trade-shows"
  ]
  "path" => "/post/maximize-your-return-from-trade-shows"
]
user_token
"7f31ec68ef6fe9d903c61c0ccc7ed194ef9099c7ef2482dda9604a9878e4ceb1"

Session Usage

23 Usages
Stateless check enabled
Usage
Symfony\Component\Security\Core\Authentication\Token\Storage\UsageTrackingTokenStorage:44
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App\Event\RouteListener:243
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    "file" => "/var/www/vhosts/rooferscoffeeshop.com/staging.rooferscoffeeshop.com/rcs-website/src/Controller/Master/ContentController.php"
    "line" => 2723
    "function" => "defaultRender"
    "class" => "App\Controller\Master\DefaultController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/rooferscoffeeshop.com/staging.rooferscoffeeshop.com/rcs-website/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 163
    "function" => "popoutAd"
    "class" => "App\Controller\Master\ContentController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/rooferscoffeeshop.com/staging.rooferscoffeeshop.com/rcs-website/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 75
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/rooferscoffeeshop.com/staging.rooferscoffeeshop.com/rcs-website/vendor/symfony/http-kernel/HttpCache/SubRequestHandler.php"
    "line" => 86
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/rooferscoffeeshop.com/staging.rooferscoffeeshop.com/rcs-website/vendor/symfony/http-kernel/Fragment/InlineFragmentRenderer.php"
    "line" => 80
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpCache\SubRequestHandler"
    "type" => "::"
  ]
  [
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    "line" => 85
    "function" => "render"
    "class" => "Symfony\Component\HttpKernel\Fragment\InlineFragmentRenderer"
    "type" => "->"
  ]
  [
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    "line" => 49
    "function" => "render"
    "class" => "Symfony\Component\HttpKernel\Fragment\FragmentHandler"
    "type" => "->"
  ]
  [
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    "line" => 46
    "function" => "render"
    "class" => "Symfony\Component\HttpKernel\DependencyInjection\LazyLoadingFragmentHandler"
    "type" => "->"
  ]
  [
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    "line" => 297
    "function" => "renderFragment"
    "class" => "Symfony\Bridge\Twig\Extension\HttpKernelRuntime"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/rooferscoffeeshop.com/staging.rooferscoffeeshop.com/rcs-website/vendor/twig/twig/src/Template.php"
    "line" => 171
    "function" => "block_popout"
    "class" => "__TwigTemplate_ea2f26ddc97261930dd92052ebf7132c"
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  ]
  [
    "file" => "/var/www/vhosts/rooferscoffeeshop.com/staging.rooferscoffeeshop.com/rcs-website/var/cache/dev/twig/87/873c937b970f1f57563e9ee9d68dd04c.php"
    "line" => 109
    "function" => "displayBlock"
    "class" => "Twig\Template"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/rooferscoffeeshop.com/staging.rooferscoffeeshop.com/rcs-website/vendor/twig/twig/src/Template.php"
    "line" => 394
    "function" => "doDisplay"
    "class" => "__TwigTemplate_ea2f26ddc97261930dd92052ebf7132c"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/rooferscoffeeshop.com/staging.rooferscoffeeshop.com/rcs-website/vendor/twig/twig/src/Template.php"
    "line" => 367
    "function" => "displayWithErrorHandling"
    "class" => "Twig\Template"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/rooferscoffeeshop.com/staging.rooferscoffeeshop.com/rcs-website/var/cache/dev/twig/3a/3aa6516446d38ec5fdcfd90921d16934.php"
    "line" => 48
    "function" => "display"
    "class" => "Twig\Template"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/rooferscoffeeshop.com/staging.rooferscoffeeshop.com/rcs-website/vendor/twig/twig/src/Template.php"
    "line" => 394
    "function" => "doDisplay"
    "class" => "__TwigTemplate_5c9b30e4da5a0f9dfd903d2461e6b86c"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/rooferscoffeeshop.com/staging.rooferscoffeeshop.com/rcs-website/vendor/twig/twig/src/Template.php"
    "line" => 367
    "function" => "displayWithErrorHandling"
    "class" => "Twig\Template"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/rooferscoffeeshop.com/staging.rooferscoffeeshop.com/rcs-website/var/cache/dev/twig/54/54a231ca5debc2976651278f439078e3.php"
    "line" => 51
    "function" => "display"
    "class" => "Twig\Template"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/rooferscoffeeshop.com/staging.rooferscoffeeshop.com/rcs-website/vendor/twig/twig/src/Template.php"
    "line" => 394
    "function" => "doDisplay"
    "class" => "__TwigTemplate_39635b23f42149ab89876c3f12a87eda"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/rooferscoffeeshop.com/staging.rooferscoffeeshop.com/rcs-website/vendor/twig/twig/src/Template.php"
    "line" => 367
    "function" => "displayWithErrorHandling"
    "class" => "Twig\Template"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/rooferscoffeeshop.com/staging.rooferscoffeeshop.com/rcs-website/vendor/twig/twig/src/Template.php"
    "line" => 379
    "function" => "display"
    "class" => "Twig\Template"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/rooferscoffeeshop.com/staging.rooferscoffeeshop.com/rcs-website/vendor/twig/twig/src/TemplateWrapper.php"
    "line" => 40
    "function" => "render"
    "class" => "Twig\Template"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/rooferscoffeeshop.com/staging.rooferscoffeeshop.com/rcs-website/vendor/twig/twig/src/Environment.php"
    "line" => 280
    "function" => "render"
    "class" => "Twig\TemplateWrapper"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/rooferscoffeeshop.com/staging.rooferscoffeeshop.com/rcs-website/vendor/symfony/framework-bundle/Controller/AbstractController.php"
    "line" => 258
    "function" => "render"
    "class" => "Twig\Environment"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/rooferscoffeeshop.com/staging.rooferscoffeeshop.com/rcs-website/vendor/symfony/framework-bundle/Controller/AbstractController.php"
    "line" => 266
    "function" => "renderView"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/rooferscoffeeshop.com/staging.rooferscoffeeshop.com/rcs-website/src/Controller/Master/DefaultController.php"
    "line" => 294
    "function" => "render"
    "class" => "Symfony\Bundle\FrameworkBundle\Controller\AbstractController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/rooferscoffeeshop.com/staging.rooferscoffeeshop.com/rcs-website/src/Controller/Master/ContentController.php"
    "line" => 235
    "function" => "defaultRender"
    "class" => "App\Controller\Master\DefaultController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/rooferscoffeeshop.com/staging.rooferscoffeeshop.com/rcs-website/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 163
    "function" => "post"
    "class" => "App\Controller\Master\ContentController"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/rooferscoffeeshop.com/staging.rooferscoffeeshop.com/rcs-website/vendor/symfony/http-kernel/HttpKernel.php"
    "line" => 75
    "function" => "handleRaw"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/rooferscoffeeshop.com/staging.rooferscoffeeshop.com/rcs-website/vendor/symfony/http-kernel/Kernel.php"
    "line" => 202
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpKernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/rooferscoffeeshop.com/staging.rooferscoffeeshop.com/rcs-website/vendor/symfony/http-kernel/HttpCache/SubRequestHandler.php"
    "line" => 86
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\Kernel"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/rooferscoffeeshop.com/staging.rooferscoffeeshop.com/rcs-website/vendor/symfony/http-kernel/HttpCache/HttpCache.php"
    "line" => 481
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpCache\SubRequestHandler"
    "type" => "::"
  ]
  [
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    "line" => 73
    "function" => "forward"
    "class" => "Symfony\Component\HttpKernel\HttpCache\HttpCache"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/rooferscoffeeshop.com/staging.rooferscoffeeshop.com/rcs-website/vendor/symfony/http-kernel/HttpCache/HttpCache.php"
    "line" => 454
    "function" => "forward"
    "class" => "Symfony\Bundle\FrameworkBundle\HttpCache\HttpCache"
    "type" => "->"
  ]
  [
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    "line" => 348
    "function" => "fetch"
    "class" => "Symfony\Component\HttpKernel\HttpCache\HttpCache"
    "type" => "->"
  ]
  [
    "file" => "/var/www/vhosts/rooferscoffeeshop.com/staging.rooferscoffeeshop.com/rcs-website/vendor/symfony/http-kernel/HttpCache/HttpCache.php"
    "line" => 226
    "function" => "lookup"
    "class" => "Symfony\Component\HttpKernel\HttpCache\HttpCache"
    "type" => "->"
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  [
    "file" => "/var/www/vhosts/rooferscoffeeshop.com/staging.rooferscoffeeshop.com/rcs-website/public/index.php"
    "line" => 61
    "function" => "handle"
    "class" => "Symfony\Component\HttpKernel\HttpCache\HttpCache"
    "type" => "->"
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]

Flashes

Flashes

No flash messages were created.

Server Parameters

Server Parameters

Defined in .env

Key Value
APP_ENV
"dev"
APP_SECRET
"e3ed7862c29121da99e3fe2a90c8a8e5"
DATABASE_URL
"mysql://roofers_stgusr:6j!mW96g@127.0.0.1:3306/roofers_staging2"
MAILER_URL
"smtp://smtp.office365.com:587?encryption=tls&auth_mode=login&username=admin@rooferscoffeeshop.com&password=nddqrkzgbcmwjpyq"

Defined as regular env variables

Key Value
CONTEXT_DOCUMENT_ROOT
"/var/www/vhosts/rooferscoffeeshop.com/staging.rooferscoffeeshop.com/rcs-website/public"
CONTEXT_PREFIX
""
DOCUMENT_ROOT
"/var/www/vhosts/rooferscoffeeshop.com/staging.rooferscoffeeshop.com/rcs-website/public"
FCGI_ROLE
"RESPONDER"
GATEWAY_INTERFACE
"CGI/1.1"
HOME
"/var/www/vhosts/rooferscoffeeshop.com"
HTTPS
"on"
HTTP_ACCEPT
"*/*"
HTTP_ACCEPT_ENCODING
"gzip, br, zstd, deflate"
HTTP_CONNECTION
"close"
HTTP_COOKIE
"handl_landing_page=https%3A%2F%2Fstrongeru.com%2Fcategory%2Fpodcast%2F; HandLtestDomainNameServer=HandLtestDomainValueServer; handl_ip=3.145.168.147; handl_url_base=https%3A%2F%2Fstrongeru.com%2Fcategory%2Fpodcast%2F; user_agent=Mozilla%2F5.0%20AppleWebKit%2F537.36%20%28KHTML%2C%20like%20Gecko%3B%20compatible%3B%20ClaudeBot%2F1.0%3B%20%2Bclaudebot%40anthropic.com%29; handl_url=https%3A%2F%2Fstrongeru.com%2Fcategory%2Fpodcast%2F"
HTTP_FORWARDED
"for="3.145.168.147";host="staging.rooferscoffeeshop.com";proto=https"
HTTP_HOST
"staging.rooferscoffeeshop.com"
HTTP_USER_AGENT
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
HTTP_X_ACCEL_INTERNAL
"/internal-nginx-static-location"
HTTP_X_FORWARDED_FOR
"3.145.168.147"
HTTP_X_REAL_IP
"3.145.168.147"
PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY
"0"
PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY
"0"
PATH
"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin"
PERL5LIB
"/usr/share/awstats/lib:/usr/share/awstats/plugins"
PHP_SELF
"/index.php"
QS_AllConn
"2"
QS_ConnectionId
"1722050412891001042269416"
QS_SrvConn
"2"
QUERY_STRING
""
REDIRECT_HTTPS
"on"
REDIRECT_PASSENGER_COMPILE_NATIVE_SUPPORT_BINARY
"0"
REDIRECT_PASSENGER_DOWNLOAD_NATIVE_SUPPORT_BINARY
"0"
REDIRECT_PERL5LIB
"/usr/share/awstats/lib:/usr/share/awstats/plugins"
REDIRECT_QS_AllConn
"2"
REDIRECT_QS_ConnectionId
"1722050412891001042269416"
REDIRECT_QS_SrvConn
"2"
REDIRECT_SCRIPT_URI
"https://staging.rooferscoffeeshop.com/post/maximize-your-return-from-trade-shows"
REDIRECT_SCRIPT_URL
"/post/maximize-your-return-from-trade-shows"
REDIRECT_STATUS
"200"
REDIRECT_UNIQUE_ID
"ZqRnbKgKM3vVSNFwfHj12AAAAMw"
REDIRECT_URL
"/post/maximize-your-return-from-trade-shows"
REMOTE_ADDR
"127.0.0.1"
REMOTE_PORT
"47398"
REQUEST_METHOD
"GET"
REQUEST_SCHEME
"https"
REQUEST_TIME
1722050412
REQUEST_TIME_FLOAT
1722050412.9043
REQUEST_URI
"/post/maximize-your-return-from-trade-shows"
SCRIPT_FILENAME
"/var/www/vhosts/rooferscoffeeshop.com/staging.rooferscoffeeshop.com/rcs-website/public/index.php"
SCRIPT_NAME
"/index.php"
SCRIPT_URI
"https://staging.rooferscoffeeshop.com/post/maximize-your-return-from-trade-shows"
SCRIPT_URL
"/post/maximize-your-return-from-trade-shows"
SERVER_ADDR
"167.71.92.55"
SERVER_ADMIN
"root@localhost"
SERVER_NAME
"staging.rooferscoffeeshop.com"
SERVER_PORT
"443"
SERVER_PROTOCOL
"HTTP/1.0"
SERVER_SIGNATURE
""
SERVER_SOFTWARE
"Apache"
SYMFONY_DOTENV_VARS
"APP_ENV,APP_SECRET,DATABASE_URL,MAILER_URL"
UNIQUE_ID
"ZqRnbKgKM3vVSNFwfHj12AAAAMw"
USER
"roofers"
proxy-nokeepalive
"1"

Sub Requests 7

CustomAdminController :: JSONmegaMenuItems (token = 079d10)

Key Value
_controller
"App\Controller\Sonata\CustomAdminController::JSONmegaMenuItems"
_format
"html"
_locale
"en"
_stopwatch_token
"521088"
site_code
1
type
2

ContentController :: pinnedSidebarAd (token = 44acd3)

Key Value
_controller
"App\Controller\Master\ContentController::pinnedSidebarAd"
_format
"html"
_locale
"en"
_stopwatch_token
"999807"
base_url
"https://staging.rooferscoffeeshop.com"
current_route
"post_master"
uri
"/post/maximize-your-return-from-trade-shows"

CustomAdminController :: JSONmegaMenuItems (token = b471d6)

Key Value
_controller
"App\Controller\Sonata\CustomAdminController::JSONmegaMenuItems"
_format
"html"
_locale
"en"
_stopwatch_token
"6f585e"
menu_ads
[
  "menu-ad-classifieds" => App\Entity\MediaGroupItem {#4062
    -id: "7176"
    -version: 26
    -title: "RCS - Nav Ad - L&L contest"
    -displayTitle: ""
    -description: "Get Lunch on RCS!"
    -media: Proxies\__CG__\App\Entity\Media {#4063 …}
    -secondary_media: null
    -french_media: null
    -spanish_media: null
    -sort: 0
    -modifiedAt: DateTime @1648590012 {#4055
      date: 2022-03-29 14:40:12.0 America/Los_Angeles (-07:00)
    }
    -createdAt: DateTime @1648590012 {#4058
      date: 2022-03-29 14:40:12.0 America/Los_Angeles (-07:00)
    }
    -published_at: DateTime @1648591260 {#4056
      date: 2022-03-29 15:01:00.0 America/Los_Angeles (-07:00)
    }
    -expires_at: null
    -mediaGroup: App\Entity\MediaGroup {#3876 …}
    -gallery: null
    -status: 1
    -total_impressions: 38128
    -total_clicks: 2
    -attributes: ""
    -external_url: "https://www.rooferscoffeeshop.com/rcs-lunch-learn"
    -youtube_url: ""
    -french_url: ""
    -spanish_url: ""
    -customers: Doctrine\ORM\PersistentCollection {#4064 …}
    -traffic: Doctrine\ORM\PersistentCollection {#4066 …}
    -impressions: Doctrine\ORM\PersistentCollection {#4102 …}
    -clicks: Doctrine\ORM\PersistentCollection {#4136 …}
    -countdown: null
    -ad_analytics_daily: Doctrine\ORM\PersistentCollection {#4174 …}
    -site: Doctrine\ORM\PersistentCollection {#4171 …}
    -poll: null
    -question_slider: 0
    -site_default: null
    -popOutPoll: null
    -pollOptions: Doctrine\ORM\PersistentCollection {#4226 …}
    -pinned_uuid: null
    -pins: Doctrine\ORM\PersistentCollection {#4265 …}
    -priorities: Doctrine\ORM\PersistentCollection {#4299 …}
    -popout_contents: Doctrine\ORM\PersistentCollection {#4296 …}
    +mediaurl: null
  }
  "menu-ad-directory" => App\Entity\MediaGroupItem {#4452
    -id: "7097"
    -version: 35
    -title: "SOPREMA - Navigation Ad - Mini-Macaden"
    -displayTitle: ""
    -description: "See how the MINI-MACADEN® improves working conditions for staff!"
    -media: Proxies\__CG__\App\Entity\Media {#4453 …}
    -secondary_media: null
    -french_media: null
    -spanish_media: null
    -sort: 0
    -modifiedAt: DateTime @1647446028 {#4447
      date: 2022-03-16 08:53:48.0 America/Los_Angeles (-07:00)
    }
    -createdAt: DateTime @1647446028 {#4301
      date: 2022-03-16 08:53:48.0 America/Los_Angeles (-07:00)
    }
    -published_at: DateTime @1647383820 {#4446
      date: 2022-03-15 15:37:00.0 America/Los_Angeles (-07:00)
    }
    -expires_at: null
    -mediaGroup: App\Entity\MediaGroup {#3886 …}
    -gallery: null
    -status: 1
    -total_impressions: 62318
    -total_clicks: 3
    -attributes: ""
    -external_url: "https://info.soprema.us/minimacaden"
    -youtube_url: ""
    -french_url: ""
    -spanish_url: ""
    -customers: Doctrine\ORM\PersistentCollection {#4454 …}
    -traffic: Doctrine\ORM\PersistentCollection {#4456 …}
    -impressions: Doctrine\ORM\PersistentCollection {#4458 …}
    -clicks: Doctrine\ORM\PersistentCollection {#4460 …}
    -countdown: null
    -ad_analytics_daily: Doctrine\ORM\PersistentCollection {#4462 …}
    -site: Doctrine\ORM\PersistentCollection {#4464 …}
    -poll: null
    -question_slider: 0
    -site_default: null
    -popOutPoll: null
    -pollOptions: Doctrine\ORM\PersistentCollection {#4466 …}
    -pinned_uuid: null
    -pins: Doctrine\ORM\PersistentCollection {#4468 …}
    -priorities: Doctrine\ORM\PersistentCollection {#4470 …}
    -popout_contents: Doctrine\ORM\PersistentCollection {#4472 …}
    +mediaurl: null
  }
  "menu-ad-forum-news" => App\Entity\MediaGroupItem {#4481
    -id: "7174"
    -version: 26
    -title: "Construction Solutions - Navigation Ad - What do you call it? Roof Louver, Box Vent or Static Vent?"
    -displayTitle: ""
    -description: "CLICK  to answer the question - You could win!"
    -media: Proxies\__CG__\App\Entity\Media {#4482 …}
    -secondary_media: null
    -french_media: null
    -spanish_media: null
    -sort: 0
    -modifiedAt: DateTime @1648522358 {#4451
      date: 2022-03-28 19:52:38.0 America/Los_Angeles (-07:00)
    }
    -createdAt: DateTime @1648522358 {#3873
      date: 2022-03-28 19:52:38.0 America/Los_Angeles (-07:00)
    }
    -published_at: DateTime @1648522260 {#4307
      date: 2022-03-28 19:51:00.0 America/Los_Angeles (-07:00)
    }
    -expires_at: null
    -mediaGroup: App\Entity\MediaGroup {#3895 …}
    -gallery: null
    -status: 1
    -total_impressions: 39846
    -total_clicks: 1
    -attributes: ""
    -external_url: "https://www.surveymonkey.com/r/925C6X7"
    -youtube_url: ""
    -french_url: ""
    -spanish_url: ""
    -customers: Doctrine\ORM\PersistentCollection {#4483 …}
    -traffic: Doctrine\ORM\PersistentCollection {#4485 …}
    -impressions: Doctrine\ORM\PersistentCollection {#4487 …}
    -clicks: Doctrine\ORM\PersistentCollection {#4489 …}
    -countdown: null
    -ad_analytics_daily: Doctrine\ORM\PersistentCollection {#4491 …}
    -site: Doctrine\ORM\PersistentCollection {#4493 …}
    -poll: null
    -question_slider: 0
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  "menu-ad-information" => App\Entity\MediaGroupItem {#4560
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    -expires_at: null
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  }
  "menu-ad-read-listen-watch" => App\Entity\MediaGroupItem {#4589
    -id: "7166"
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    -title: "Owens Corning - Navigation Ad - Growth for Your Whole Business"
    -displayTitle: ""
    -description: "Engage. Learn. Apply. Everything you need under one umbrella!"
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  }
  "menu-ad-r-club" => App\Entity\MediaGroupItem {#4618
    -id: "6956"
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]
site_code
1

ContentController :: pinnedCurtainAd (token = 764f35)

Key Value
_controller
"App\Controller\Master\ContentController::pinnedCurtainAd"
_format
"html"
_locale
"en"
_stopwatch_token
"9b7980"
base_url
"https://staging.rooferscoffeeshop.com"
current_route
"post_master"
uri
"/post/maximize-your-return-from-trade-shows"

ContentController :: comment (token = c9fcbd)

Key Value
_controller
"App\Controller\RCS\ContentController::comment"
_format
"html"
_locale
"en"
_stopwatch_token
"5ae3ba"
content
App\Entity\Content {#1132
  -id: "111163"
  -version: 293
  -prnt: null
  -children: Doctrine\ORM\PersistentCollection {#720 …}
  -featured_image_data: null
  -featured_image: ""
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  -media: Proxies\__CG__\App\Entity\Media {#2109 …}
  -dummy_media: null
  -video_media: null
  -site: Doctrine\ORM\PersistentCollection {#2117 …}
  -type: 2
  -template: "2"
  -title: "Maximize Your Return from Trade Shows"
  -slug: "maximize-your-return-from-trade-shows"
  -searchable: 1
  -exclude_from_list: 0
  -permission: 0
  -status: 1
  -members_only: 0
  -include_author_byline: 0
  -include_author_bio: 0
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  -total_impressions: 2858
  -total_clicks: 735
  -published_at: DateTime @1614791700 {#504
    date: 2021-03-03 09:15:00.0 America/Los_Angeles (-08:00)
  }
  -modified_at: DateTime @1614791781 {#1078
    date: 2021-03-03 09:16:21.0 America/Los_Angeles (-08:00)
  }
  -created_at: DateTime @1614722966 {#1135
    date: 2021-03-02 14:09:26.0 America/Los_Angeles (-08:00)
  }
  -content_intro: ""
  -content_full: """
    <h2 aria-level="2" paraeid="{1efd4c31-0adb-44e7-805e-e26c6fac8208}{164}" paraid="146511100" role="heading">RCS Influencer Wendy Marvin says that whether exhibiting at a home show or attending an industry trade show, planning is key to success.&nbsp;&nbsp;</h2>\r\n
    \r\n
    <p aria-level="2" paraeid="{1efd4c31-0adb-44e7-805e-e26c6fac8208}{164}" paraid="146511100" role="heading"><em>Editor&rsquo;s note: Watch the video to see and hear what&nbsp;Wendy Marvin has to say about&nbsp;her&nbsp;trade show strategy. You can read the transcript below&nbsp;or watch the video&nbsp;below.&nbsp;</em>  &nbsp;&nbsp;</p>\r\n
    \r\n
    <p paraeid="{1efd4c31-0adb-44e7-805e-e26c6fac8208}{208}" paraid="1195740907"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{1efd4c31-0adb-44e7-805e-e26c6fac8208}{214}" paraid="1384683270">Hello. We are back with a February influencer topic with Wendy Marvin from Matrix Roofing. Hi Wendy.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{1efd4c31-0adb-44e7-805e-e26c6fac8208}{220}" paraid="1561767993"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{1efd4c31-0adb-44e7-805e-e26c6fac8208}{226}" paraid="1249074148">Hello. So nice to be here, thank you.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{1efd4c31-0adb-44e7-805e-e26c6fac8208}{232}" paraid="1184433115"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{1efd4c31-0adb-44e7-805e-e26c6fac8208}{238}" paraid="2000016404">Glad to have you, yes. Glad to have you here.&nbsp;So&nbsp;this month&#39;s topic is what is your trade show strategy?&nbsp;We&#39;ve&nbsp;heard lots of different opinions so far, and I&#39;m excited to hear what yours is.&nbsp;So&nbsp;let&#39;s just dive right in.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{1}" paraid="1729492532"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{7}" paraid="1351818062">Interesting.&nbsp;So&nbsp;we don&#39;t do a ton of trade shows, to be honest with you.&nbsp;I&#39;m&nbsp;a big believer in high payoff and low input. And&nbsp;we&#39;ve&nbsp;got some trade shows in our area that you end up having to spend a&nbsp;nine-hour&nbsp;day, seven days a week for three weeks or two weeks.&nbsp;It&#39;s&nbsp;our big events and stuff. And no,&nbsp;we&#39;re&nbsp;a smaller team. So maybe as we grow, that would change. But we have sought out and focused on a couple really advantageous ones, which one of them is our Home and Garden Idea Fair.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{37}" paraid="915105584"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{43}" paraid="486698199">Oh, cool.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{49}" paraid="18228164"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{55}" paraid="1231468389">[crosstalk 00:01:09] but source that one because&nbsp;it&#39;s&nbsp;a weekend.&nbsp;So&nbsp;it&#39;s a Friday, Saturday, Sunday, and you&#39;re done.&nbsp;It&#39;s&nbsp;daunting to do that, but what we&#39;ve found with this particular event is just that it is really focused on people who want to know what you have and if they need a roof, they&#39;re coming to see you.&nbsp;And the other thing is the cost of trade show. This&nbsp;particular one&nbsp;is $1,500, where sometimes you can spend eight to 10,000 sometimes per booth [crosstalk 00:01:39].&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{89}" paraid="1378121404"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{95}" paraid="1542191869">Oh, wow.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{101}" paraid="118004978"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{107}" paraid="1887022081">So, yeah. [crosstalk 00:01:42] We focus on lower cost and shorter groups. I&nbsp;don&#39;t&nbsp;know. You want me to launch right into trade show, what we do while&nbsp;we&#39;re&nbsp;there?&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{121}" paraid="113808930"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{127}" paraid="1479818212">Yeah.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{133}" paraid="1726641085"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{139}" paraid="1265047722">Okay.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{145}" paraid="1294599943"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{151}" paraid="1616668196">Let&#39;s&nbsp;do it.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{159}" paraid="1405575596"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{165}" paraid="586867001">So,&nbsp;I&#39;m&nbsp;an old trade show person. I worked for Kaiser for years, which is kind of a weird side note. And so [crosstalk 00:02:03] there. And I think&nbsp;I&#39;m&nbsp;a bit of a hard nose when it comes to when you&#39;re doing a trade show. I&nbsp;don&#39;t&nbsp;like barriers between us and the customers.&nbsp;So&nbsp;I don&#39;t like sitting at it. If you want to be the kind of trades person that&nbsp;you&#39;re&nbsp;going to plant your butt in front of a table and have your phone out while you&#39;re sitting there, that&#39;s not going to work.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{191}" paraid="228525082"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{197}" paraid="678239324">Right.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{203}" paraid="2095427779"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{209}" paraid="314254247">So&nbsp;we don&#39;t have tables. We typically set up to where we have engaging, bring them into the booth situations. You want to have just reasons for people to visit you. And&nbsp;it&#39;s&nbsp;not always freebies, although people love that.&nbsp;So&nbsp;we have giveaways and different things that we do, which obviously everybody does that.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{225}" paraid="810771982"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{231}" paraid="176094530">Yeah.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{237}" paraid="1153858587"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{243}" paraid="227801937">But educational, what is it about the trade that they care about and why do they care? And so when is the trade show, is a big&nbsp;one.&nbsp;Ours is in spring.&nbsp;So&nbsp;we talk about your first roof cleanings. We educate people about what roofing warranties are.&nbsp;Of course&nbsp;we have sample boards and different things for them to discuss their specific projects with, but it&#39;s just not about that get as many leads as you can, and then hardcore follow up on people.&nbsp;It&#39;s&nbsp;really about engaging and giving some form of benefit to people maybe who even don&#39;t need a&nbsp;roof but&nbsp;might think of you later or know somebody that does.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{14}" paraid="18681420"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{20}" paraid="1387934235">Yeah,&nbsp;that&#39;s&nbsp;smart. Yeah. The&nbsp;word-of-mouth&nbsp;kind of community that way. I like that.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{34}" paraid="1277234688"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{40}" paraid="723710794">Yeah. Yeah. I think a lot of our industry thinks of people as one-offs. If&nbsp;I&#39;m&nbsp;going to do your roof, Megan, I would come and do your roof and then you&#39;re never going to need a roof again. So why do I care kind of thing? And&nbsp;that&#39;s&nbsp;just not the case.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{54}" paraid="1994135251"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{60}" paraid="1952751270">Yeah.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{66}" paraid="1395084339"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{72}" paraid="631451942">I probably have about 30% of our business that is repeat business. And&nbsp;it&#39;s&nbsp;not only people who have bought a second home. And&nbsp;we&#39;ve&nbsp;been in business 13 years or pushing 14, so that happens in that amount of time.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{86}" paraid="10564226"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{92}" paraid="1125868913">Yeah.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{98}" paraid="219114773"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{104}" paraid="601387797">But&nbsp;it&#39;s&nbsp;also that if we do your house and we do a good job and we stay friends, then maybe when your mom needs a roof, she&#39;d call us. Or maybe when your friends need a roof, because people buy roofs a lot of times the way they buy other difficult services is, &quot;Oh my God, I love Megan. Her roof looks great. Who&#39;d she&nbsp;use?&quot; And then we want you to have the tools that you need to be able to tell people or something to give to people. So&nbsp;that&#39;s&nbsp;what we [crosstalk 00:04:36].&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{122}" paraid="1103341005"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{128}" paraid="163345320">That&#39;s&nbsp;brilliant. I think that is the smartest thing to do in this industry from an outsider&#39;s point of view. I think that is really your golden ticket. And&nbsp;so&nbsp;I love that you guys kind of support that and use that to your advantage.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{140}" paraid="497918148"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{146}" paraid="687686538">Yeah.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{152}" paraid="387240394"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{158}" paraid="348184293">When you attend trade shows, maybe the bigger ones as an owner, what do you do&nbsp;going&nbsp;in to say Western states? Do you have a strategy? Do you go to classes?&nbsp;What&#39;s&nbsp;your networking look like? Tell me a little bit about that.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{172}" paraid="1177790111"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{178}" paraid="1183578823">So&nbsp;we typically have a couple meetings prior to the events and talk about what&#39;s working really well for us, what&#39;s not working well for us. What do we want to keep? What do we want to save? What do we want to grow, is what we talk&nbsp;about.&nbsp;And&nbsp;so,&nbsp;then the things that we talk about keeping,&nbsp;we&#39;ll&nbsp;just try to connect with the people while we&#39;re there.&nbsp;We&#39;re&nbsp;a GAF mastery lead so we always connect with those people.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{202}" paraid="52459019"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{208}" paraid="257768958">Love it.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{214}" paraid="119538530"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{220}" paraid="1915650910">And try to just plug into the people that we know. But then when&nbsp;we&#39;re&nbsp;shopping, I just try to be really specific. Some of the trade shows are very overwhelming.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{230}" paraid="2104660710"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{236}" paraid="796554540">Yes.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{242}" paraid="133027572"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{248}" paraid="1247545967">[crosstalk 00:05:51] Right? You could walk the shows forever.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{254}" paraid="1208556599"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{5}" paraid="546063947">Yeah.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{11}" paraid="1081179314"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{17}" paraid="1556708646">And I&nbsp;don&#39;t&nbsp;necessarily want our whole team to be there from beginning to end. We want to be really targeted and solve the problem that&nbsp;we&#39;re&nbsp;having while we&#39;re there and then be done kind of thing, and then use it as a time to celebrate other things. So,&nbsp;yeah&nbsp;we focused on... We were looking at fleet vehicles at the last. It seems like years ago, doesn&#39;t it?&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{35}" paraid="953349477"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{41}" paraid="270331475">Yeah.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{47}" paraid="1089443413"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{53}" paraid="1114049754">At the last [crosstalk 00:06:22]. And I think it was IRE that I was targeting people with Ford booths because we typically have Fords. We have a Ford mechanic on staff.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{59}" paraid="107271705"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{65}" paraid="1702247122">Oh.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{71}" paraid="62619112"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{77}" paraid="1255795500">And&nbsp;so&nbsp;I scheduled out two hours in one of my days to make sure that we spent time at the Ford booth and we sourced a lead and we&#39;ve got a fleet manager that&#39;s national, that&#39;s helping us locally. And yeah, so just&nbsp;really specific&nbsp;about what it is that we&#39;re trying to accomplish.&nbsp;I think one of the dangers there is that if time is no matter to you and you can just go and have fun, then it really&nbsp;doesn&#39;t&nbsp;matter. You can talk to anybody. But I think that you can also bring back a lot of things that are overwhelming and that can lead people to think that maybe you&nbsp;aren&#39;t&nbsp;happy with what you have when you really are.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{111}" paraid="643546003"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{117}" paraid="674745183">Right.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{123}" paraid="2139215001"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{129}" paraid="851833001">And [crosstalk 00:07:14] have information, but&nbsp;it&#39;s&nbsp;not really good to have so much chaos swirling around some of those things.&nbsp;That&#39;s&nbsp;kind of why we try to be a little more targeted of what we&#39;re looking for and who can solve it.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{143}" paraid="1856921505"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{149}" paraid="848794709">Yeah. Going in with a plan, having an idea of what you need, what you&nbsp;don&#39;t&nbsp;need and kind of going in with, yeah, a target idea.&nbsp;That&#39;s&nbsp;great. I think&nbsp;that&#39;ll&nbsp;be really helpful to some people.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{167}" paraid="2082621858"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{173}" paraid="1248834560">Yeah. And then we also try to throw two hours in there somewhere throughout the weekend. And it can be at the beginning or the end where&nbsp;we&#39;re&nbsp;just looking at new products. We found an amazing thing called a [goat 00:07:53]. It&#39;s basically just a&nbsp;huge long&nbsp;hook that you throw up over the ridge of the house and then they use it as an initial climb to set anchors for the first climb on.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{187}" paraid="978931820"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{193}" paraid="258937525">Oh.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{199}" paraid="858614417"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{205}" paraid="1885215509">And&nbsp;I&#39;d&nbsp;never heard about it. Everybody tries to reach us in the industry, but sometimes things&nbsp;don&#39;t. And so that is an opportunity to source out new things and we found them there. And I think the other one we found that&nbsp;we&#39;ve&nbsp;been in conversations with is the shrink wrap roof. So instead of doing tarping-&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{223}" paraid="1698820028"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{229}" paraid="764865004">Okay.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{235}" paraid="295225452"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{241}" paraid="760055773">[crosstalk 00:08:25] Australia and they were hilarious to hang out with, so there&#39;s always innovations to find too, but we try to be strategic about, okay, as I was walking around booths, we circled at booth 355 is the whatever. I&#39;d like to go talk to them because I&#39;m not really sure what that&nbsp;is&nbsp;and I&#39;d like to hear more kind of stuff.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{251}" paraid="308412085"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{80413423-2a4b-44cd-9f55-f64673fa9a9d}{2}" paraid="1416961005">Well, thank you, Wendy. That was super informative. I love that. Going in with a plan, being prepared, setting time.&nbsp;That&#39;s&nbsp;great.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{80413423-2a4b-44cd-9f55-f64673fa9a9d}{12}" paraid="733821300"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{80413423-2a4b-44cd-9f55-f64673fa9a9d}{18}" paraid="357683012">Sounds good.&nbsp;That&#39;s&nbsp;it.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{80413423-2a4b-44cd-9f55-f64673fa9a9d}{28}" paraid="2122914060"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{80413423-2a4b-44cd-9f55-f64673fa9a9d}{34}" paraid="1821568550">Yeah. Well, thank you. I will see you again in March and hear what you have to say about the next topic.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{80413423-2a4b-44cd-9f55-f64673fa9a9d}{40}" paraid="1539771733"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{80413423-2a4b-44cd-9f55-f64673fa9a9d}{46}" paraid="2119652483">Forward to it. Thanks, Megan.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{80413423-2a4b-44cd-9f55-f64673fa9a9d}{52}" paraid="2001866556"><em>Wendy Marvin is CEO of Matrix Roofing. See her <a href="https://www.rooferscoffeeshop.com/directory/wendy-marvin-rcs-influencer" rel="noreferrer noopener" target="_blank">full bio here.</a>&nbsp;</em></p>
    """
  -author: Proxies\__CG__\App\Entity\User {#2205 …}
  -contentmeta: Doctrine\ORM\PersistentCollection {#2170 …}
  -meta_description: ""
  -meta_keywords: ""
  -category: Proxies\__CG__\App\Entity\Category {#1048 …}
  -secondary_categories: Doctrine\ORM\PersistentCollection {#1172 …}
  -customers: Doctrine\ORM\PersistentCollection {#706 …}
  -primaryCustomer: null
  -comments: Doctrine\ORM\PersistentCollection {#2236 …}
  -content_builder: ""
  -purchase_items: Doctrine\ORM\PersistentCollection {#2335 …}
  -showTitle: true
  -old_id: 0
  -featured: 0
  -announcement: 0
  -announcement_sites: ""
  -expires_at: null
  -traffic: Doctrine\ORM\PersistentCollection {#2447 …}
  -impressions: Doctrine\ORM\PersistentCollection {#2481 …}
  -views: Doctrine\ORM\PersistentCollection {#2515 …}
  -link_clicks: Doctrine\ORM\PersistentCollection {#2554 …}
  -leads: Doctrine\ORM\PersistentCollection {#2755 …}
  -directory: null
  -media_groups: Doctrine\ORM\PersistentCollection {#2953 …}
  -media_group_containers: Doctrine\ORM\PersistentCollection {#3030 …}
  -galleryMediaItems: Doctrine\ORM\PersistentCollection {#3027 …}
  -form: null
  -content_analytics_daily: Doctrine\ORM\PersistentCollection {#3070 …}
  -content_analytics_correction_daily: Doctrine\ORM\PersistentCollection {#3108 …}
  -popout_ad: null
  -hootsuite_social_profiles: Doctrine\ORM\PersistentCollection {#3165 …}
  -hootsuite_content: ""
  -hootsuite_facebook_content: ""
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  -hootsuite_published_at: null
  -hootsuite_messages: Doctrine\ORM\PersistentCollection {#3213 …}
}

ContentController :: pinnedSidebarAd (token = f71bdd)

Key Value
_controller
"App\Controller\Master\ContentController::pinnedSidebarAd"
_format
"html"
_locale
"en"
_stopwatch_token
"a2e481"
base_url
"https://staging.rooferscoffeeshop.com"
current_route
"post_master"
uri
"/post/maximize-your-return-from-trade-shows"

ContentController :: popoutAd (token = 219fd2)

Key Value
_controller
"App\Controller\Master\ContentController::popoutAd"
_format
"html"
_locale
"en"
_stopwatch_token
"0275cd"
content
App\Entity\Content {#1132
  -id: "111163"
  -version: 293
  -prnt: null
  -children: Doctrine\ORM\PersistentCollection {#720 …}
  -featured_image_data: null
  -featured_image: ""
  -media_url: null
  -media: Proxies\__CG__\App\Entity\Media {#2109 …}
  -dummy_media: null
  -video_media: null
  -site: Doctrine\ORM\PersistentCollection {#2117 …}
  -type: 2
  -template: "2"
  -title: "Maximize Your Return from Trade Shows"
  -slug: "maximize-your-return-from-trade-shows"
  -searchable: 1
  -exclude_from_list: 0
  -permission: 0
  -status: 1
  -members_only: 0
  -include_author_byline: 0
  -include_author_bio: 0
  -include_customer_call_to_action: 0
  -include_customer_bio: 0
  -total_impressions: 2858
  -total_clicks: 735
  -published_at: DateTime @1614791700 {#504
    date: 2021-03-03 09:15:00.0 America/Los_Angeles (-08:00)
  }
  -modified_at: DateTime @1614791781 {#1078
    date: 2021-03-03 09:16:21.0 America/Los_Angeles (-08:00)
  }
  -created_at: DateTime @1614722966 {#1135
    date: 2021-03-02 14:09:26.0 America/Los_Angeles (-08:00)
  }
  -content_intro: ""
  -content_full: """
    <h2 aria-level="2" paraeid="{1efd4c31-0adb-44e7-805e-e26c6fac8208}{164}" paraid="146511100" role="heading">RCS Influencer Wendy Marvin says that whether exhibiting at a home show or attending an industry trade show, planning is key to success.&nbsp;&nbsp;</h2>\r\n
    \r\n
    <p aria-level="2" paraeid="{1efd4c31-0adb-44e7-805e-e26c6fac8208}{164}" paraid="146511100" role="heading"><em>Editor&rsquo;s note: Watch the video to see and hear what&nbsp;Wendy Marvin has to say about&nbsp;her&nbsp;trade show strategy. You can read the transcript below&nbsp;or watch the video&nbsp;below.&nbsp;</em>  &nbsp;&nbsp;</p>\r\n
    \r\n
    <p paraeid="{1efd4c31-0adb-44e7-805e-e26c6fac8208}{208}" paraid="1195740907"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{1efd4c31-0adb-44e7-805e-e26c6fac8208}{214}" paraid="1384683270">Hello. We are back with a February influencer topic with Wendy Marvin from Matrix Roofing. Hi Wendy.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{1efd4c31-0adb-44e7-805e-e26c6fac8208}{220}" paraid="1561767993"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{1efd4c31-0adb-44e7-805e-e26c6fac8208}{226}" paraid="1249074148">Hello. So nice to be here, thank you.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{1efd4c31-0adb-44e7-805e-e26c6fac8208}{232}" paraid="1184433115"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{1efd4c31-0adb-44e7-805e-e26c6fac8208}{238}" paraid="2000016404">Glad to have you, yes. Glad to have you here.&nbsp;So&nbsp;this month&#39;s topic is what is your trade show strategy?&nbsp;We&#39;ve&nbsp;heard lots of different opinions so far, and I&#39;m excited to hear what yours is.&nbsp;So&nbsp;let&#39;s just dive right in.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{1}" paraid="1729492532"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{7}" paraid="1351818062">Interesting.&nbsp;So&nbsp;we don&#39;t do a ton of trade shows, to be honest with you.&nbsp;I&#39;m&nbsp;a big believer in high payoff and low input. And&nbsp;we&#39;ve&nbsp;got some trade shows in our area that you end up having to spend a&nbsp;nine-hour&nbsp;day, seven days a week for three weeks or two weeks.&nbsp;It&#39;s&nbsp;our big events and stuff. And no,&nbsp;we&#39;re&nbsp;a smaller team. So maybe as we grow, that would change. But we have sought out and focused on a couple really advantageous ones, which one of them is our Home and Garden Idea Fair.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{37}" paraid="915105584"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{43}" paraid="486698199">Oh, cool.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{49}" paraid="18228164"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{55}" paraid="1231468389">[crosstalk 00:01:09] but source that one because&nbsp;it&#39;s&nbsp;a weekend.&nbsp;So&nbsp;it&#39;s a Friday, Saturday, Sunday, and you&#39;re done.&nbsp;It&#39;s&nbsp;daunting to do that, but what we&#39;ve found with this particular event is just that it is really focused on people who want to know what you have and if they need a roof, they&#39;re coming to see you.&nbsp;And the other thing is the cost of trade show. This&nbsp;particular one&nbsp;is $1,500, where sometimes you can spend eight to 10,000 sometimes per booth [crosstalk 00:01:39].&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{89}" paraid="1378121404"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{95}" paraid="1542191869">Oh, wow.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{101}" paraid="118004978"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{107}" paraid="1887022081">So, yeah. [crosstalk 00:01:42] We focus on lower cost and shorter groups. I&nbsp;don&#39;t&nbsp;know. You want me to launch right into trade show, what we do while&nbsp;we&#39;re&nbsp;there?&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{121}" paraid="113808930"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{127}" paraid="1479818212">Yeah.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{133}" paraid="1726641085"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{139}" paraid="1265047722">Okay.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{145}" paraid="1294599943"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{151}" paraid="1616668196">Let&#39;s&nbsp;do it.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{159}" paraid="1405575596"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{165}" paraid="586867001">So,&nbsp;I&#39;m&nbsp;an old trade show person. I worked for Kaiser for years, which is kind of a weird side note. And so [crosstalk 00:02:03] there. And I think&nbsp;I&#39;m&nbsp;a bit of a hard nose when it comes to when you&#39;re doing a trade show. I&nbsp;don&#39;t&nbsp;like barriers between us and the customers.&nbsp;So&nbsp;I don&#39;t like sitting at it. If you want to be the kind of trades person that&nbsp;you&#39;re&nbsp;going to plant your butt in front of a table and have your phone out while you&#39;re sitting there, that&#39;s not going to work.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{191}" paraid="228525082"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{197}" paraid="678239324">Right.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{203}" paraid="2095427779"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{209}" paraid="314254247">So&nbsp;we don&#39;t have tables. We typically set up to where we have engaging, bring them into the booth situations. You want to have just reasons for people to visit you. And&nbsp;it&#39;s&nbsp;not always freebies, although people love that.&nbsp;So&nbsp;we have giveaways and different things that we do, which obviously everybody does that.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{225}" paraid="810771982"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{231}" paraid="176094530">Yeah.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{237}" paraid="1153858587"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{36d29144-e112-4f6e-9e1a-df84da05f2d2}{243}" paraid="227801937">But educational, what is it about the trade that they care about and why do they care? And so when is the trade show, is a big&nbsp;one.&nbsp;Ours is in spring.&nbsp;So&nbsp;we talk about your first roof cleanings. We educate people about what roofing warranties are.&nbsp;Of course&nbsp;we have sample boards and different things for them to discuss their specific projects with, but it&#39;s just not about that get as many leads as you can, and then hardcore follow up on people.&nbsp;It&#39;s&nbsp;really about engaging and giving some form of benefit to people maybe who even don&#39;t need a&nbsp;roof but&nbsp;might think of you later or know somebody that does.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{14}" paraid="18681420"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{20}" paraid="1387934235">Yeah,&nbsp;that&#39;s&nbsp;smart. Yeah. The&nbsp;word-of-mouth&nbsp;kind of community that way. I like that.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{34}" paraid="1277234688"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{40}" paraid="723710794">Yeah. Yeah. I think a lot of our industry thinks of people as one-offs. If&nbsp;I&#39;m&nbsp;going to do your roof, Megan, I would come and do your roof and then you&#39;re never going to need a roof again. So why do I care kind of thing? And&nbsp;that&#39;s&nbsp;just not the case.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{54}" paraid="1994135251"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{60}" paraid="1952751270">Yeah.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{66}" paraid="1395084339"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{72}" paraid="631451942">I probably have about 30% of our business that is repeat business. And&nbsp;it&#39;s&nbsp;not only people who have bought a second home. And&nbsp;we&#39;ve&nbsp;been in business 13 years or pushing 14, so that happens in that amount of time.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{86}" paraid="10564226"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{92}" paraid="1125868913">Yeah.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{98}" paraid="219114773"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{104}" paraid="601387797">But&nbsp;it&#39;s&nbsp;also that if we do your house and we do a good job and we stay friends, then maybe when your mom needs a roof, she&#39;d call us. Or maybe when your friends need a roof, because people buy roofs a lot of times the way they buy other difficult services is, &quot;Oh my God, I love Megan. Her roof looks great. Who&#39;d she&nbsp;use?&quot; And then we want you to have the tools that you need to be able to tell people or something to give to people. So&nbsp;that&#39;s&nbsp;what we [crosstalk 00:04:36].&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{122}" paraid="1103341005"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{128}" paraid="163345320">That&#39;s&nbsp;brilliant. I think that is the smartest thing to do in this industry from an outsider&#39;s point of view. I think that is really your golden ticket. And&nbsp;so&nbsp;I love that you guys kind of support that and use that to your advantage.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{140}" paraid="497918148"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{146}" paraid="687686538">Yeah.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{152}" paraid="387240394"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{158}" paraid="348184293">When you attend trade shows, maybe the bigger ones as an owner, what do you do&nbsp;going&nbsp;in to say Western states? Do you have a strategy? Do you go to classes?&nbsp;What&#39;s&nbsp;your networking look like? Tell me a little bit about that.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{172}" paraid="1177790111"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{178}" paraid="1183578823">So&nbsp;we typically have a couple meetings prior to the events and talk about what&#39;s working really well for us, what&#39;s not working well for us. What do we want to keep? What do we want to save? What do we want to grow, is what we talk&nbsp;about.&nbsp;And&nbsp;so,&nbsp;then the things that we talk about keeping,&nbsp;we&#39;ll&nbsp;just try to connect with the people while we&#39;re there.&nbsp;We&#39;re&nbsp;a GAF mastery lead so we always connect with those people.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{202}" paraid="52459019"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{208}" paraid="257768958">Love it.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{214}" paraid="119538530"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{220}" paraid="1915650910">And try to just plug into the people that we know. But then when&nbsp;we&#39;re&nbsp;shopping, I just try to be really specific. Some of the trade shows are very overwhelming.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{230}" paraid="2104660710"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{236}" paraid="796554540">Yes.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{242}" paraid="133027572"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{248}" paraid="1247545967">[crosstalk 00:05:51] Right? You could walk the shows forever.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{efde32ee-f2b0-4e79-beed-57c742f0776b}{254}" paraid="1208556599"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{5}" paraid="546063947">Yeah.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{11}" paraid="1081179314"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{17}" paraid="1556708646">And I&nbsp;don&#39;t&nbsp;necessarily want our whole team to be there from beginning to end. We want to be really targeted and solve the problem that&nbsp;we&#39;re&nbsp;having while we&#39;re there and then be done kind of thing, and then use it as a time to celebrate other things. So,&nbsp;yeah&nbsp;we focused on... We were looking at fleet vehicles at the last. It seems like years ago, doesn&#39;t it?&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{35}" paraid="953349477"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{41}" paraid="270331475">Yeah.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{47}" paraid="1089443413"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{53}" paraid="1114049754">At the last [crosstalk 00:06:22]. And I think it was IRE that I was targeting people with Ford booths because we typically have Fords. We have a Ford mechanic on staff.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{59}" paraid="107271705"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{65}" paraid="1702247122">Oh.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{71}" paraid="62619112"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{77}" paraid="1255795500">And&nbsp;so&nbsp;I scheduled out two hours in one of my days to make sure that we spent time at the Ford booth and we sourced a lead and we&#39;ve got a fleet manager that&#39;s national, that&#39;s helping us locally. And yeah, so just&nbsp;really specific&nbsp;about what it is that we&#39;re trying to accomplish.&nbsp;I think one of the dangers there is that if time is no matter to you and you can just go and have fun, then it really&nbsp;doesn&#39;t&nbsp;matter. You can talk to anybody. But I think that you can also bring back a lot of things that are overwhelming and that can lead people to think that maybe you&nbsp;aren&#39;t&nbsp;happy with what you have when you really are.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{111}" paraid="643546003"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{117}" paraid="674745183">Right.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{123}" paraid="2139215001"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{129}" paraid="851833001">And [crosstalk 00:07:14] have information, but&nbsp;it&#39;s&nbsp;not really good to have so much chaos swirling around some of those things.&nbsp;That&#39;s&nbsp;kind of why we try to be a little more targeted of what we&#39;re looking for and who can solve it.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{143}" paraid="1856921505"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{149}" paraid="848794709">Yeah. Going in with a plan, having an idea of what you need, what you&nbsp;don&#39;t&nbsp;need and kind of going in with, yeah, a target idea.&nbsp;That&#39;s&nbsp;great. I think&nbsp;that&#39;ll&nbsp;be really helpful to some people.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{167}" paraid="2082621858"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{173}" paraid="1248834560">Yeah. And then we also try to throw two hours in there somewhere throughout the weekend. And it can be at the beginning or the end where&nbsp;we&#39;re&nbsp;just looking at new products. We found an amazing thing called a [goat 00:07:53]. It&#39;s basically just a&nbsp;huge long&nbsp;hook that you throw up over the ridge of the house and then they use it as an initial climb to set anchors for the first climb on.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{187}" paraid="978931820"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{193}" paraid="258937525">Oh.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{199}" paraid="858614417"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{205}" paraid="1885215509">And&nbsp;I&#39;d&nbsp;never heard about it. Everybody tries to reach us in the industry, but sometimes things&nbsp;don&#39;t. And so that is an opportunity to source out new things and we found them there. And I think the other one we found that&nbsp;we&#39;ve&nbsp;been in conversations with is the shrink wrap roof. So instead of doing tarping-&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{223}" paraid="1698820028"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{229}" paraid="764865004">Okay.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{235}" paraid="295225452"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{241}" paraid="760055773">[crosstalk 00:08:25] Australia and they were hilarious to hang out with, so there&#39;s always innovations to find too, but we try to be strategic about, okay, as I was walking around booths, we circled at booth 355 is the whatever. I&#39;d like to go talk to them because I&#39;m not really sure what that&nbsp;is&nbsp;and I&#39;d like to hear more kind of stuff.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{c1dde39c-991b-4d1a-81ee-dc16f6eac39f}{251}" paraid="308412085"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{80413423-2a4b-44cd-9f55-f64673fa9a9d}{2}" paraid="1416961005">Well, thank you, Wendy. That was super informative. I love that. Going in with a plan, being prepared, setting time.&nbsp;That&#39;s&nbsp;great.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{80413423-2a4b-44cd-9f55-f64673fa9a9d}{12}" paraid="733821300"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{80413423-2a4b-44cd-9f55-f64673fa9a9d}{18}" paraid="357683012">Sounds good.&nbsp;That&#39;s&nbsp;it.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{80413423-2a4b-44cd-9f55-f64673fa9a9d}{28}" paraid="2122914060"><strong>Megan Ellsworth</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{80413423-2a4b-44cd-9f55-f64673fa9a9d}{34}" paraid="1821568550">Yeah. Well, thank you. I will see you again in March and hear what you have to say about the next topic.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{80413423-2a4b-44cd-9f55-f64673fa9a9d}{40}" paraid="1539771733"><strong>Wendy Marvin</strong>:&nbsp;</p>\r\n
    \r\n
    <p paraeid="{80413423-2a4b-44cd-9f55-f64673fa9a9d}{46}" paraid="2119652483">Forward to it. Thanks, Megan.&nbsp;</p>\r\n
    \r\n
    <p paraeid="{80413423-2a4b-44cd-9f55-f64673fa9a9d}{52}" paraid="2001866556"><em>Wendy Marvin is CEO of Matrix Roofing. See her <a href="https://www.rooferscoffeeshop.com/directory/wendy-marvin-rcs-influencer" rel="noreferrer noopener" target="_blank">full bio here.</a>&nbsp;</em></p>
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