The ultimate goal of this campaign is to give the hardworking men and women in this industry a moment of appreciation.
When someone looks up and sees a contractor installing a roof we want them to remember that the contractor is providing our homes and buildings the ultimate protection. Hearing about the pride a roofer takes in their work is inspiring. It is incorrect to think that roof application is not a craft that requires skill and training. Look up to the person you see on that roof, they had to put in the time to learn how to get up there and do the work properly.
When you look up and see a roofer remember that they are building something in awkward positions at dangerous heights in difficult weather.
Let’s not look down on a person that chooses difficult manual labor instead of respecting them for doing the jobs we don’t want or can’t do. When you look up and see a roofer remember there are easier and safer jobs they can do, roofers are roofers because they love what they do and choose to be there.