By Leap.  

What is top of the mind of every roofing contractor after the tradeshow season? 

Tradeshow season has come and gone, and contractors are now looking to apply what they have learned during the slower season to their business. The Leap team was at IRE, attending sessions, presenting a few themselves and talking to hundreds of roofing contractors. Read on to learn about their takeaways from IRE.  

1 - How to hire and keep employees.  

“Technology alters your hiring pool. Drones allow you to hire successful sales professionals that have no interest in climbing a roof.” says Chief Revenue Officer of Loveland Innovations Kevin Wunder. “A roofing contractor in Texas hired a school principal as a Licensed drone pilot for their roofing company.”  

Director, Workforce Development at the Vinyl Rob Balfanz recommended connecting with trade schools and community colleges that have a Career Technical Education (CTE) program and give talks on why the industry is a good employer. He also said that other home improvement verticals may be hiring away the pool of contractors from roofing businesses, so an urgency is required. 

2 - Communicating timelines to customers.  

VP Marketing at Leap Shashi Bellamkonda’s takeaways are: 

• Keep the customers constantly informed about the supply chain delays  

• Educate the customer on the situation every business is facing with the supply chain issues  

• If you do not communicate appropriately with the customers, you run the risk of them thinking your company is delaying things and not supply chain issues   

3 - Creating good estimates and not losing money on them.  

COO Cotney Attorneys & Consultants John Kenney spoke about “Estimating the Right Way.” Estimating is a very key function that determines the profitability of the business. Top points from his talk:  

• Train your estimators well, wrong estimates can make you go out of business  

• Do not make estimating a multi-tasking function of another employee like a takeoff person  

• Create an estimating process and hand-off procedure to the project managers  

• Avoid mathematical errors and ask clarification questions  

• Be careful about bidding pricing in your contracts if the pricing is unknown. Use a resource to help you mitigate the risk of renegotiating pricing 

4 - Adding new products like windows and doors to your roofing business.  

Beacon Building Products’ Erik Zadrozny, Justin Powell, Greg Bloom lead a session for roofing contractors teaching roofing contractors to add windows and doors to their portfolios. 

Learn more about Leap in their RoofersCoffeeShop® Directory or visit www.leaptodigital.com. 

Original article source: Leap 

This year's Western Roofing Expo will be at the Paris Las Vegas, September 24 - 26.

Early Bird registration* is currently open for the 2022 Western Roofing Expo! Roofers, learn how to modernize your business, address labor shortages and implement technology to maximize your profits! Network with your local distributor and manufacturer reps, educate your employees and take advantage of all the ways that will help you better serve your clients. A great investment of your time and money!

*Early Bird pricing includes 10% off full registration packages until June 30.

Hotel rooms starting at $86 per night

Reserve your room now at the Paris Las Vegas, Planet Hollywood or Bally's! WSRCA has secured room rates starting at just $86 per night. Stay close to all the action at the Western Roofing Expo and enjoy the modern Las Vegas experience!  

Expanded exhibit floor

Sit, meet, mingle and engage with over 170+ companies on the exhibit floor. Bring more meaning to your attendee experience by interacting and learning about the latest products and solutions the roofing industry has to offer. Don't miss the live product demonstrations starting every hour. Best of all — roofing and waterproofing contractors can walk both days of the exhibit floor absolutely FREE!

Welcome event and lively silent-auction 

Fantastic food, hosted bars, industry camaraderie and lots of great auction items...everyone walks away with a smile! There will be travel trips, jewelry, golf items, roofing items, electronics, sports memorabilia and much more to bid on. All proceeds benefit the Davis Memorial Foundation scholarship fund. Since its founding in 1997, the Foundation has awarded over 150 scholarships totaling more than $650,000 — thanks to your continued support! 

Sponsored by: GAF®

Legislative luncheon

Our favorite Washington insiders, including McKay Daniels (National Roofing Contractors Association) will be at the top of their game discussing critical issues affecting the $30 billion dollar commercial and residential roofing industry. You will not want to miss these insider views and valuable information during this most important time! 

Sponsored by: National Roofing Contractors Association (NRCA)

Annual luncheon with mentalist Eric Dittelman

Often known by just his surname, Dittelman combines amazing mind reading with stand-up and improv comedy. In 2012, he blew audiences away as the first-ever mind reader on NBC’s America’s Got Talent where he was a season 7 Top Ten finalist and judges’ favorite. He has since appeared on Ellen, Live with Kelly and Ryan, and Penn & Teller: Fool Us. He’s also been featured in Entertainment Weekly, Rolling Stone and even The National Enquirer. Dittelman reveals your thoughts, influences your decisions, and makes you laugh while leaving your jaws dropped in amazement! 

Sponsored by: Malarkey Roofing Products®

Roofing seminars - Earn AiA and IIBEC CEU's

The Western Roofing Expo has expanded its educational seminar offerings! Earn AiA and IIBEC CEU's and educate yourself on industry best practices at the same time. This years' outstanding seminar lineup schedule will provide a wealth of roof design approach strategies, best business practices and sales expansion ideas. Increase your bottom line and work more effectively with these proven methods from industry experts!

Free exhibit floor pass for roofing contractors

All roofing and waterproofing contractors (and their employees), architects, consultants, engineers and all media can walk the Western Roofing Expo exhibit floor using the complimentary exhibit floor pass. Register online and have your badge waiting for you at 'Will Call' — or visit here to download the free pass, and bring it with you to register when you arrive in Las Vegas. You can't beat the cost-effectiveness of FREE, can you?!

Roofers feud and roofing trivia game shows

On Sunday, September 25, Trent Cotney and John Kenney will host an interactive game experience on the trade show stage highlighting all aspects of roofing trivia including the history of roofing from thatch to monolithic and everything in between. Trent and John are both roofing memorabilia collectors with over 10,000 pieces. The presentation will include questions on historical photos, advertising, specification manuals and other pieces of roofing history. The audience will be able to participate! 

National Women in Roofing - Mimosa breakfast

Join NWiR Monday, September 26 for a breakfast conversation with the women of the WSRCA Board! Have questions ready for how they utilized networking, found allies and their personal growth to earn their positions in their companies and as board members! We’ll be serving complimentary breakfast and mimosas; you won’t want to miss out — register today! 

Davis Memorial Foundation - Bob Porter golf tournament

Join us for a fun filled day of golf in Nevada! The Revere Golf Club provides golfers with 36 holes of championship golf which traverses through the rugged desert canyons and valleys of the Las Vegas foothills. Throughout your round, golfers will be presented with expansive, breathtaking views of the famed Las Vegas skyline and mountain landscapes beyond. The Concord course offers 7,034 yards of golf playing to a par 72 ensuring a challenging yet playable round for golfers of all playing abilities. 

Sponsored by: BEACON®

Davis Memorial Foundation - Sporting clays tournament

Pro Gun Club offers a challenging 21-station sporting clays course, which can give the master class shooter a run for their money while the beginner shooter can go out and enjoy a day busting clays. Stations are changed frequently so shooters will never get bored at seeing the same targets over and over again. Strap your shotgun in to one of their golf carts and set off into the rolling desert terrain stopping at each station to shoot. The course overlooks the El Dorado Valley and Boulder City providing a scenic setting for the shooter’s enjoyment. 

Sponsored by: BEACON®

The Roofing Games - Monday, September 26

In 2022, Western States Roofing Contractors Association, Malarkey Roofing Products® and Makita USA® will again team up to showcase the steep-slope nailing competition. Roofers will compete against one another by installing a Malarkey Roofing Products® roofing systems on a small deck. Participants will be judged on accuracy, aesthetics, speed and workmanship. Don’t miss this exciting event being held at the end of day two on the show floor! 

Sponsored by: Malarkey Roofing Products® 

Powered By: Makita®

Register today to save 10% off full registration packages!

By Evelyn Witterholt, RCS Reporter. 

Join National Women in Roofing and Rebuilding Together as they replace Merlita’s roof at no cost to her. 

Each year, the She Builds program from the Rebuilding Together organization gives back to women in communities across the country by making sure they are in safe spaces and homes. Their upcoming reroofing project will be for Merlita from Tacoma, Washington and they are looking for volunteers! Registration is open for this year’s She Builds reroofing project until March 31. The event itself will take place April 30, from 8 a.m. to 5 p.m. 

Merlita is a 65-year-old grandmother who lives and works in Tacoma. She has lived in her home for 27 years with her daughter Stephanie. Her daughter’s children, ages 13, 9 and 5, live there as well. When Merlita was in need of a new roof, she reached out to Rebuilding Together South Sound for assistance and now she is getting a complete reroof, free-of charge. PABCO Roofing Products and Beacon Building Products have donated all the materials needed for the project. 

The Seattle chapter of National Women in Roofing will be helping with the project and is in need of volunteer services. They are planning a multi-layer tear off and will be installing a PABCO roof system. They already have a labor tear and install team, but they are looking for volunteers to help with yard cleaning, mowing and gardening.  

If you can’t make it to the She Builds event but would still like to donate, Director of Operations and Administration of NWIR, Brittany Wimbish says you can contact her to sponsor the event. 

Register for the She Builds volunteering event today! 

Do you know of someone in the industry who is ‘doing good deeds’ in their community? Help us catch them at it. Send news and information to info@rooferscoffeeshop.com. 

About National Women in Roofing 

National Women in Roofing (NWIR) is a volunteer-based organization that supports and advances the careers of women roofing professionals. We provide networking, mentoring, education and recruitment opportunities from the rooftop to the boardroom, for the young professional at the start of her career to the seasoned manager in the executive suite. 

By Lauren White, RCS Editor. 

Take the 2022 RCS Trends Survey to help us understand what’s trending in roofing! 

For the fifth year, the RoofersCoffeeShop trends survey is open! The 2022 Trends Survey asks contractors to report on topics regarding labor and material challenges, business issues, training and technology needs, as well as areas of success in their businesses. Sponsored by Beacon, this trends survey seeks to identify top business needs and challenges facing roofing contractors.  

“We are excited to partner with Beacon this year to study what contractors are seeing and experiencing as they continue to navigate challenges all while roofing and protecting buildings nationwide,” stated Heidi J. Ellsworth, RCS president. 

Since 2016, the Coffee Shop has used the results of the trends surveys to cater our content to what you want and need to continue doing what you do best. “Gathering this data and comparing year-over-year results allows us to get a good pulse on the roofing industry and understand the needs of contractors. The information helps us and our partners fine tune our offerings to help contractors be successful,” Heidi shared. 

While some questions are the same as previous surveys, we have also added new questions in response to challenges in the industry and current conditions. In doing this we can better understand what contractors are experiencing first-hand. Some of these questions include: How do you purchase from roofing distributors? What recruiting and retention methods are working?  Would you attend a virtual job fair? 

A question we’re especially excited about is, “What social media platforms are you on?”  RCS and our sister site AskARoofer BOTH have TikTok accounts now. As we celebrate 20 years in the digital community, we continuously strive to expand our reach and stay relevant in today’s quickly evolving digital age, and are eager to learn the role social media plays in other people’s companies. 

The survey will close on March 25, so get your responses in now! The first 100 respondents will receive a $10 Amazon gift card and EVERYONE receives $50 towards a classified ad on RCS!  Not only will your company benefit, but so will the industry. Sharing your opinions and observations to the rest of the industry is invaluable and truly makes an impact. 

Stay tuned for a special Coffee Conversations discussing the results of the Trends Survey on Thursday, May 12 at 7 a.m. PT and 10 a.m. ET. 

Contractors are urged to take the 2022 Trends Survey today!

Nominations are now open for the North American Female Roofing Professional of the Year.

In honor of International Women’s Day, Beacon (Nasdaq: BECN) announced today the launch of its second annual North American Female Roofing Professional of the Year contest, shining a spotlight on women in the roofing industry across the U.S. and Canada. Beacon encourages the public to nominate a female roofing professional who has exuded excellence, faced adversity, been an industry trailblazer, or gone above and beyond for a customer, co-worker or her community. 

Nominations are welcome now through April 11 by visiting the contest website. Five finalists will be announced in May, and the public will have an opportunity to vote for their favorite finalists. Beacon will announce the winner and runners-up in June. The five winners will receive prize money to support further professional development such as attending the International Roofing Expo.

“From roof installers and office staff to sales managers and owners, women work hard to keep the roofing industry moving forward,” said Jonathan Bennett, Beacon’s Chief Commercial Officer. “Beacon recognizes that women are often underrepresented throughout our industry, and this contest is designed to recognize their significant contributions made on a daily basis. We hope the public will help us identify individuals who inspire others and help our communities.” 

Last year’s winner, Stephanie Pouse, is a partner and co-founder at Brahma Roofing & Construction in Windsor, Colorado. Stephanie was honored for her leadership throughout her company, along with her work rehabilitating a local elementary school in Mexico and redeveloping an elementary school playground in Costa Rica to mitigate flooding. 

“It was an honor to be recognized by Beacon and my local community for the inaugural award,” said Pouse. “I believe contests like this, showcasing the important role women play in our industry, will continue to highlight the vast opportunities available for women in the roofing space." 

From March 8 through April 11, the public can nominate a female roofing professional on the contest website or by submitting an e-mail to FemaleRoofingContest@becn.com. Nominations must include why the nominee deserves to win the Female Roofing Professional of the Year contest as well as a short biography and photo.

To learn more about the contest and read the official rules, visit go.becn.com. 

About Beacon 

Founded in 1928, Beacon is a Fortune 500, publicly traded distributor of roofing materials and complementary building products in North America, operating over 400 branches throughout all 50 states in the U.S. and 6 provinces in Canada. Beacon serves an extensive base of over 80,000 customers, utilizing its vast branch network and diverse service offerings to provide high-quality products and support throughout the entire business lifecycle. Beacon offers its own private label brand, TRI-BUILT, and has a proprietary digital account management suite, Beacon PRO+, which allows customers to manage their business with us online. Beacon’s stock is traded on the Nasdaq Global Select Market under the ticker symbol BECN. To learn more about Beacon, please visit www.becn.com. 

Roofing companies using AccuLynx’s integrated text messaging features experience shorter average sales cycles and project durations.

AccuLynx, the leading provider of all-in-one business management software for roofing contractors, today announced the results of a recent study of its user base, which found that contractors using the company’s integrated text messaging features had a 27% shorter average project duration and a 26% shorter average sales cycle than customers not using the features. The study highlights the impact AccuLynx and its text messaging features can have on a roofing business, accelerating overall job timelines by helping contractors get projects approved faster and reducing production delays.

AccuLynx’s SMS tools, which include two-way and automated messaging capabilities, enable users to connect with team members, customers, insurance adjusters and other vendors through the AccuLynx application instead of their personal cell phone. This way, all messages are automatically logged and stored in the customer job file, keeping information organized and improving visibility into what’s happening with a job.

AccuLynx’s Chief Executive Officer, Mike Stein, said:

"AccuLynx makes it easy for roofing contractors to improve engagement and customer satisfaction through more timely communication. The powerful SMS tools in AccuLynx have been proven to provide significant time savings during the lifecycle of their jobs. Texting through AccuLynx is a simple way for contractors to connect with their customers and team members from the same system they use to run their business.”

About AccuLynx

AccuLynx is the leading provider of cloud-based business management software for roofing contractors. Recognized as a pioneer in the industry, AccuLynx has helped thousands of companies — from rapidly-growing start-ups to multi-location operations — streamline their processes and grow their business. Used by more contractors than any other roofing software, AccuLynx’s simple business management tools include CRM, estimating, production scheduling, project management, aerial measurements, material ordering, photo sharing, payment processing, custom reporting, homeowner financing and more. AccuLynx is a preferred vendor of CertainTeed, GAF and Owens Corning, and has direct integrations with ABC Supply, Beacon Roofing Supply, SRS Distribution, QuickBooks, EagleView Technologies, SkyMeasure by CoreLogic and others. For more information, visit acculynx.com.

Members of the roofing industry engaged in three days of industry connection, education, networking and competitions with the industry’s leading brands and experts.

International Roofing Expo (IRE), Informa Markets' premier roofing and exteriors event serving the roofing industry, concluded its 67th annual event held earlier last month, February 1-3, at the Ernest N. Morial Convention Center in New Orleans. With 10,002 registered professionals, the annual event connected notable and emergent brands with thousands of buyers, while providing ample networking opportunities and a full range of education led by renowned industry experts.

The 2022 edition of the International Roofing Expo took over 142,483 NSF of the award-winning Convention Center, hosting nearly 400 industry-leading suppliers in the expo hall; thus, offering attendees access to a wide variety of products and activations from the world’s largest suppliers and manufacturers to specialized SMBs with specific services. Manufacturers and suppliers showcased the latest products, services, and technology for the roofing and exterior industries, including notable companies such as ABC Supply Co. Inc., Beacon Building Products GAF/Siplast, SRS Distribution, Beacon Building Products, Owens Corning and more.

“The International Roofing Expo was an amazing and productive experience for both attendees and exhibitors, serving as the industry’s leading platform driving company growth and enabling collaboration within the roofing industry,” said Lauren Lamb, vice president of strategy, marketing and conference at International Roofing Expo, organized by Informa Markets. “Every year, brands exhibit at our event to make new deals and re-establish connection with existing partners – and this year was no different. The expo floor was electric with buyers perusing new brands and products, and conference rooms were packed as professionals sought out solutions to today’s challenges. We were thrilled to be able to return to a larger format, while still holding onto the intimate feel of last year’s event.”

In addition to an expansive expo floor, registered participants had the opportunity to engage with world-class education made available at the event. The event’s educational programs served as inclusive and productive sessions that allowed for connections in specific groups, such as the National Women in Roofing conference, as well as the SRS Para Latino Lounge on the show floor that offered custom-tailored educational and networking opportunities for Latinos in the roofing industry.

National Women in Roofing (NWiR) hosted their 5th annual NWiR Day conference on January 30 in conjunction with the IRE. Multidisciplinary women professionals in the roofing industry get together at the event to learn about the latest business tactics and strategies and to share their business secrets. They announced their new DEI (Diversity, Equity and Inclusion) education program called REAL Roofing at the event.

The Roofing Alliance hosted its eighth Construction Management Student Competition this year at IRE. The five finalist teams presented on Wednesday, February 2 at the International Roofing Expo as the final stage of the competition. The Roofing Alliance is proud to announce Texas A&M University as the winning school and Allie Stark from Clemson University as the Best Individual Presenter. Winners were announced at the Cocktail Reception and Awards Ceremony held on Wednesday, February 2, including Kyler Hardison (team captain), Blake Bocchino, Kyle Cahill, Canyon Martine and Alexia Palomares (team alternate).

In support of the local community, each year, IRE partners with Rebuilding Together to make critical home repairs for those in need. On January 31, 56 volunteers gathered for the 13th Annual Community Service Day Project to rebuild the homes of those who were severely damaged in Hurricane Ida. As a result, there were considerable donations made, including a $10,000 donation from IRE, $15,000 from Sika Sarnafil, the primary sponsor, and a running total of $2,497 from IRE attendees and exhibitors. Other sponsors of the community service day included Carlisle Construction Materials, CentiMark, Damato Enterprises, GAF, ICP Building Solutions Group, and OMG Roofing Products, along with a special additional donation from GAF of 50 roofs to Rebuilding Together New Orleans.

Follow The International Roofing Expo on social for event news #RoofingExpo #IRE

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Save the date for IRE 2023

Next year's event is headed to the Kay Bailey Hutchison Convention Center, in Dallas, Texas, March 7-9, 2023. Get notified when registration opens this fall by signing up to receive show news and updates from the IRE.

To learn more about Informa Markets events, visit www.informamarkets.com. For more information on IRE, visit www.theroofingexpo.com. 

About The International Roofing Expo

The International Roofing Expo® is the premier event for both the commercial and residential roofing and exterior construction industries. The IRE brings the professional community together to help them stay current on trending knowledge and to see the largest selection of products and services. The event helps professionals improve their business through education, exhibitions, and networking. The International Roofing Expo is owned and operated by Informa Markets. The official show sponsor is NRCA and the official show publication is Roofing Contractor. For more information, please visit www.theroofingexpo.com.

About Informa Markets

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. We provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including Pharmaceuticals, Food, Medical Technology and Infrastructure. As the world's leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com. 

By Evelyn Witterholt, RCS Reporter. 

The North / East Roofing Contractors Association (NERCA) is set to host its 94th annual trade show.  

This year’s North / East Roofing Contractors Association (NERCA) Convention and Trade Show is expected to have a great turnout. The event is set to take place March 1 – 3 at the Hard Rock Hotel and Casino in Atlantic City, New Jersey. Although the deadline for registration has passed, we are currently offering a free pass that contractors can use at the door to attend the event. 

With nearly 200 booths and quality educational seminars, this convention is great event for contractors in the northeastern United States to attend. RoofersCoffeeShop® will be there at booth 529, so swing by and say hi to Heidi Ellsworth, Karen Edwards and Tim Ellsworth. At the booth we’ll be giving out our special 20th anniversary celebratory swag! 

National Women in Roofing (NWIR) will also be there at booth 130 and they will be hosting a networking event on March 2 at 6:30 – 8:30 p.m. Members from the NWIR board of directors and local councils will be attending and time will be devoted to discussing empowering women in the roofing industry. Register for the event today! 

Here are some other booths work checking out: 

• ABC Supply – Booth #411 

• A.C.T. Metal Deck Supply – Booth #425 

• APOC – Booth #118 

• ATAS International – Booth #226 

• Beacon Building Products – Booth #401 

• CertainTeed – Booth #301 

• DECRA Metal Roofing – Booth #125 

• Duro-Last – Booth #233 

• Estimating Edge – Booth #606 

• Flascho – Booth #127 

• GCP – Booth #326 

• Hunter Panels – Booth #612 

• ICP Group – Booth #620 

• IKO – Booth #229 

• Johns Manville – Booth #417 

• Leap – Booth #531 

• Owens Corning – Booth #114 

• Polyglass – Booth #228 

• Sashco – Booth #624 

• Sika – Booth #325 

Learn more about NERCA in their RoofersCoffeeShop® Directory or visit www.nerca.org.   

About NERCA 

NERCA is the founder of the NEREF scholarship. They are the regional association for roofing contractors covering the northeast part of the country.  Their territory includes: Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont and Delaware.

Anchors ESG in Beacon’s core values.

Beacon (Nasdaq: BECN) (the “Company”, “we”, “us”) announced today, in connection with its Investor and Analyst event in Houston, Texas, that it has published its inaugural Corporate Social Responsibility (CSR) Report. With the Company’s core values as a foundation, the 2021 CSR Report expresses our longstanding belief in responsible corporate citizenship and our commitment to transparency and continuous improvement.

“We are proud of our work to reduce our environmental impact, keep our employees safe and healthy, give back to our communities and uphold our Code of Ethics and Business Conduct as a guide for everything we do,” said Julian Francis, Beacon’s President and CEO. “As we grow, we will do the right thing for our people, for the communities where we work, and for the planet. Our first CSR Report is an important milestone. There is certainly more for us to do on this journey, and we are committed to delivering the goals included in our 2021 CSR.”

Highlights from Beacon’s inaugural CSR Report include:

Building better for the environment

Beacon knows that protecting the environment is essential to the long-term success of our business. We will do the right thing by operating with sustainable business practices, including reducing fleet emissions and saving energy in our facilities. Specifically, by the year 2030 we commit to reduce the intensity our greenhouse gas emissions by 50%.

Putting people first: 

For us, this means helping our employees, customers and communities stay safe and healthy, and reach their full potential. We emphasize our core values to all our employees, establishing shared expectations of respect and inclusivity, work ethic and collaboration. Our commitment to being a great place to work is evident by the numbers: as of December 2021, over 800 employees, more than 10% of our workforce, have celebrated 20+ year milestones with Beacon.

Doing the right thing: 

We believe doing the right thing is everyone’s job at Beacon. Our employees work together to uphold our Code of Ethics and Business Conduct, manage risk, and commit to building better every day.

Last year, Beacon’s Board of Directors updated its Nominating and Governance Committee Charter to include the Committee’s role overseeing governance of the Company’s corporate social responsibility, safety, and environmental practices.

The Company intends to share its progress on ESG initiatives annually. View Beacon’s 2021 CSR Report at https://www.becn.com/2021-CSR-Report.

Forward-Looking Statements

This press release contains information about management’s view of Beacon’s future expectations, plans and prospects that constitute forward-looking statements for purposes of the safe harbor provisions under the Private Securities Litigation Reform Act of 1995. You can identify forward-looking statements by the fact that they do not relate strictly to historic or current facts and often use words such as "anticipate", "estimate", "expect", "believe", "will likely result", "outlook", "project" and other words and expressions of similar meaning. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including, but not limited to, those set forth in the “Risk Factors” section of Beacon’s latest Form 10-K and subsequent filings with the U.S. Securities and Exchange Commission. In addition, the forward-looking statements included in this press release represent Beacon’s views as of the date of this press release and these views could change. However, while Beacon may elect to update these forward-looking statements at some point, Beacon specifically disclaims any obligation to do so, other than as required by applicable law. These forward-looking statements should not be relied upon as representing Beacon’s views as of any date subsequent to the date of this press release.

About Beacon

Founded in 1928, Beacon is a Fortune 500, publicly traded distributor of roofing materials and complementary building products in North America, operating over 400 branches throughout all 50 states in the U.S. and 6 provinces in Canada. Beacon serves an extensive base of over 80,000 customers, utilizing its vast branch network and diverse service offerings to provide high-quality products and support throughout the entire business lifecycle. Beacon offers its own private label brand, TRI-BUILT, and has a proprietary digital account management suite, Beacon PRO+, which allows customers to manage their business with us online. Beacon’s stock is traded on the Nasdaq Global Select Market under the ticker symbol BECN. To learn more about Beacon, please visit www.becn.com.

The TRI-BUILT line offers a variety of exceptional products that deliver great results.

Beacon (Nasdaq: BECN) announced today at the International Roofing Expo (IRE) that it has refreshed its TRI-BUILT™ private label brand. TRI-BUILT provides a wide range of dependable, high-quality products to help contractors deliver first-class work on a real-world budget.

“As the category leader, we are dedicated to supplying a wide breadth of quality products that contractors can count on,” said Jamie Samide, Beacon’s Vice President, Marketing. “Our TRI-BUILT brand was created by the experts at Beacon who know what it takes to deliver on the job site. With TRI-BUILT, contractors can expect a wide range of dependable, well made, professional-grade products that get the job done right for a reasonable price.”

The update includes a new, streamlined logo and visual appeal to contribute to the brand’s overall identity, making it easier for contractors to identify TRI-BUILT products, especially on the shelves in Beacon branches. A new tagline, “Built to Work,” was created to reinforce TRI-BUILT’s brand attributes. Also included in the refresh is a new mascot, a dog standing at attention, which was designed to be recognizable with TRI-BUILT and represent trust and partnership. “The brand evolution will generate contractor confidence in the extensive product line and become more recognizable with our customers,” commented Samide.

Attendees at the IRE in New Orleans, February 1-3, can visit the TRI-BUILT booth (#231) to learn more about the branding update and help us name our new mascot. During IRE, Beacon will match any donations made to Take Paws Rescue via QR codes posted at the TRI-BUILT booth. More information is available here.

TRI-BUILT has been helping contractors deliver professional results since the 1990s. With tough, tested, and trustworthy products available exclusively to Beacon customers, TRI-BUILT helps contractors separate themselves from the competition and win more jobs.

To learn more about TRI-BUILT, visit www.becn.com/brand-landing/tri-built.

About Beacon

Founded in 1928, Beacon is a Fortune 500, publicly traded distributor of roofing materials and complementary building products in North America, operating over 400 branches throughout all 50 states in the U.S. and 6 provinces in Canada. Beacon serves an extensive base of over 80,000 customers, utilizing its vast branch network and diverse service offerings to provide high-quality products and support throughout the entire business lifecycle. Beacon offers its own private label brand, TRI-BUILT, and has a proprietary digital account management suite, Beacon PRO+, which allows customers to manage their businesses online. Beacon’s stock is traded on the Nasdaq Global Select Market under the ticker symbol BECN. To learn more about Beacon, please visit www.becn.com.